Diana Gonzalez

Healthcare operations and practice management professional with an MBA and MHA and several years of experience leading day-to-day operations within medical and aesthetic practices. Experienced in team leadership, patient experience, surgical and aesthetic coordination, scheduling, financial operations, staff development, marketing, and business growth.

I’m passionate about creating efficient, patient-centered environments while supporting teams and driving operational and financial success. I bring a strong combination of healthcare knowledge, business acumen, and hands-on leadership, with a particular interest in medical aesthetics, healthcare administration, and practice operations.

Currently seeking a leadership or operations-focused opportunity where I can contribute my experience, continue developing professionally, and grow within a forward-thinking organization.

Patient Care Coordinator at Body by Ravi Plastic Surgery (2025-07 – 2026-04)

• Served as the primary point of contact for prospective and existing patients, guiding them through surgical aesthetic procedures from consultation through post-operative care.
• Partnered with the surgeon during consultations to assist with implant sizing, present pricing and financing options, and ensure patients understood treatment timelines, surgical expectations, and next steps in their care journey.
• Converted qualified leads into booked consultations and surgical procedures through consultative sales techniques, relationship building, and consistent follow-up.
• Managed patient inquiries through phone, email, website submissions, referrals, GoHighLevel, and social media platforms while delivering exceptional customer service.
• Coordinated physician consultations, surgical procedures, and patient appointments to ensure efficient scheduling and continuity of care.
• Processed high-value surgical payments, prepared surgical quotes, and assisted patients with third-party financing options and payment arrangements.
• Maintained accurate patient records, consultation outcomes, and follow-up activities within PatientNow CRM and GoHighLevel systems while ensuring HIPAA compliance.
• Collaborated with surgeons, providers, and clinical staff to deliver a concierge-level experience, support patient retention, and drive practice growth.

Practice Manager at Kiss Aesthetics (2024-04 – 2024-12)

• Manage the daily operations of the facility, overseeing 5 direct reports
• Directed daily operations of a high-volume medspa, guaranteeing smooth workflows, exceptional client experiences, and consistent revenue exceeding $100,000 monthly
• Organized and managed staff schedules, training sessions, and performance reviews to ensure alignment with business goals
• Motivated and inspired staff to consistently meet monthly goals for product sales and service performance, fostering a high-energy, results-driven environment
• Collaborated with leadership to plan and execute business strategies, aligning daily operations with corporate goals.
• Developed and executed strategic marketing plans, including creating and managing engaging social media content to boost client engagement and drive revenue growth
• Served as the primary point of contact for the business, managing all communications with clients, vendors, and staff to ensure seamless operations
• Crafted professional correspondence, including client updates, vendor negotiations, and internal memos, guaranteeing clarity and alignment with business objectives
• Designed and implemented targeted email and text marketing campaigns for monthly specials, promoting services, exclusive offers, and events
• Coordinated and led team meetings to communicate goals, share updates, and address concerns, fostering a collaborative work environment
• Maintained strong relationships with clients by providing timely responses to inquiries, resolving concerns, and ensuring a positive experience
• Created consents, handouts, and informational materials for clients regarding specials, services, and post-treatment instructions to enhance customer experience and understanding
• Led hiring and onboarding processes, ensuring team alignment with the practice standards, culture, and growth goals

Practice Manager and Patient Care Coordinator at Cosmetic Surgery Associates- Dr. Edward M. Piña (2021-11 – 2023-11)

• Manage the daily operations of the clinic and ambulatory surgery center, overseeing 10 direct reports
• Meticulously handle high-volume surgical payments, consistently surpassing $50,000 weekly
• Managed all internal and external communications on behalf of the surgeon, ensuring seamless coordination with patients, medical staff, and external partners
• Marketed surgical services to local clinics and medical offices by distributing brochures and business cards, helping drive patient referrals and increase consultation bookings
• Maintained a referral database to streamline follow-up with high-referring clinics and ensure consistent, relationship-focused communication
• Created handouts and informational materials for clients, detailing post-surgery instructions to ensure clarity and promote optimal recovery
• Discussed preoperative consents with clients, ensuring full understanding, obtained signatures to confirm informed consent, and communicated with patients regarding any preoperative exams and clearances required for surgery
• Coordinated communication between front and back-office medical staff to ensure organizational efficiency and successful collaboration
• Created and implemented an office-wide scheduling strategy, directly resulting in a 25% decrease in patient wait times
• Provided over 50 patients with surgical quotes and payment plans weekly
• Managed physicians' surgery schedule of 15+ surgeries weekly in our in-office ambulatory surgical center
• Effectively launched a social media marketing campaign across multiple platforms, which drastically increased exposure to prospective patients in the community and surrounding areas
• Worked alongside the physicians and governing body to ensure compliance with The Accreditation Association for Ambulatory Health Care standards and regulations
• Revamped and refreshed recordkeeping system to maintain the highest levels of expectations in accordance with accreditation standards and subsequent renewal
• Answer an average of 25- 30 calls per day, in both English and Spanish, addressing inquiries regarding consultation scheduling, payments, patient referrals, surgery scheduling, and availability
• Assisted with front desk administrative duties, including new patient registration, appointments, answering emails, rooming patients, preparing patient charts for surgery, and pre-operative appointments.
• Called in prescriptions to the pharmacy on record, as ordered by the physician

Business Administrative Intern at Sage Recovery & Wellness Center (2019-09 – 2019-12)

• Identified areas of opportunity within the patient mapping journey method, resulting in enhanced patient experience and a reduction in healthcare costs
• Responsible for creating a new risk assessment system to reduce inefficiencies and limit unnecessary exposure
• Ensure compliance with established internal control procedures by examining records, reports, operating practices, and auditing documentation

Cashier at Pok-E-Jo's Smokehouse (2018-08 – 2020-03)

• Meticulously handle high-volume sales of $15,000+ daily
• Responsible for assisting customer inquiries into services available to telephone and in-person inquiries, providing quality service to customers about the availability of products or the status of orders
• Oversee daily staffing levels and weekly schedule coordination to optimize customer satisfaction, directly resulting in a 15% QoQ growth
• Developed and implemented a new hire training program for all customer-facing employees, resulting in a 14% increase in guest satisfaction scores within 3 months of program launch

Manager at Mi Sazon Restaurant (2015-09 – 2017-10)

• Created and launched a social media strategy, yielding a 35% increase in customer engagement
• Streamlined food ordering system by introducing real-time orders through tablets, decreasing order time by 25%
• Implemented a just-in-time inventory management system along with increased focus on food storage conditions, resulting in an 8% decrease in food waste
• Redesigned order expediting process, achieving a 15% gain in customers served per hour without any additional labor or overhead cost

Master of Business Administration – The University of Houston-Clear Lake (2022-12)

Master of Healthcare Administration – The University of Houston-Clear Lake (2022-12)

Bachelor of Business Administration – St. Edward's University (2020-05)