Field Scout Field Marketing Specialist - Subaru x REI
(2023-04)
- Contributed to a team that successfully marketed Subaru Vehicles - including EV.
- Orchestrated a city-by-city West Coast tour spanning 15 weeks to maximize brand visibility and drive consumer engagement.
- Mastered Subaru product knowledge and delivered a 1–on–1 experience to over 300 consumers daily, ensuring informed decision-making while enhancing brand perception.
- Executed brand strategy across 13 markets by understanding the Subaru scope.
- Brought the brand to life through custom build out for their products.
- Lead REI store managers to market events to REI co-op members and staff to generate hype around the event series.
Field Marketing Manager - Flying Embers
(2020-06 - 2023-01)
- Increased sales by 200% year-to-year (2021-2022) in the San Diego market through strategic collaboration with the sales team, emphasizing consumer engagement, brand positioning, and product trial.
- Managed the direct-to-consumer (DTC) pipeline, accounting for 35% of total revenue. Led comprehensive experiential marketing campaigns across San Diego, integrating social media, events, and ecommerce.
- Created & negotiated sponsorship/partnership agreements to enhance brand visibility and market presence (notably: WSL, Stab Magazine, & San Diego Zoo).
- Recruited, trained, and supervised a 12-member team to execute marketing and sales strategies effectively through store samplings, events, and account visits.
- Managed key accounts for the sales and distribution teams, ensuring high-level customer service and satisfaction while driving sales.
- Provided weekly sales and marketing reports to senior management, highlighting performance metrics and strategic insights.
- Cultivated and managed relationships with key influencers to amplify brand messaging and reach including Koa Smith, Donavon Frankenreiter, and Malia Ward.
- Oversaw 100,000 budget for the San Diego market, optimizing resource allocation and ensuring cost-effectiveness. Contributed to achieving the highest sales volume in California for the brand by driving sales and market strategies utilizing our distributor reps.
Freelance Marketing + Creative Direction - Vans
(2020)
- Directed a campaign photoshoot, overseeing all aspects of production, including talent casting, idea conception, shot list creation, and application of advanced editing techniques to ensure cohesive brand messaging and visual consistency.
Freelance Marketing + Creative Direction - Boxed Water
(2020)
- Provided creative direction for a content shoot encompassing shot listing, 3D photo implementation, strategic positioning, lifestyle depiction, and setting coordination.
Freelance Marketing + Creative Direction - Rhythm
(2020)
- Directed creative aspects of social content production, overseeing talent casting, location selection, lighting arrangements, and shot list creation.
