Senior Product Designer (UX/UI) at EquipmentShare (2023-06 – 2025-11)
- Led end-to-end design for a complex B2B SaaS platform and native mobile app, converting data-heavy workflows into intuitive interfaces, directly impacting customer engagement through thoughtful user flows.
- Acted as a strategic thought partner to Product and Engineering to resolve ambiguity, define and prioritize project scope, align goals, and set success criteria for complex user experiences, turning ambiguous problems into clearly identified product opportunities.
- Scaled a design system across a large team, ensuring consistency and technical feasibility, contributing to a cohesive, scalable, and unified user experience, and upholding design patterns, improving team efficiency across multiple platforms.
- Utilized AI-driven tools like Claude Code, Lovable to create rapid prototypes and usable code, enhancing communication, usability, and time to delivery.
- Collaborated and influenced cross-functional partners and stakeholders with storytelling and a clear design rationale that considered trade-offs, business impact, and user needs, ensuring consistent communication and alignment on product vision.
Product Designer (UX/UI) at Firstleaf (2017-07 – 2023-01)
- Led 0-to-1 design for web and native iOS/Android mobile platforms, focusing on AI/ML-enabled product experiences and product strategy, directly impacting retention and customer acquisition through a deep understanding of user needs and customer insights.
- Designed and managed a scalable multi-platform design system, collaborating with engineers to ensure cross-platform consistency and enhance speed to delivery.
- Optimized D2C subscription workflows and e-commerce engagement through data-driven experiments and analytics, driving multi-million dollar revenue growth.
- Executed user research, validating designs against business objectives and user needs, informing product design decisions, and driving measurable outcomes.
- Delivered high-quality user-centered interaction designs that evolved core surfaces and elevated the visual design, creating user flows, sitemaps, wire frames, prototypes, and high-fidelity UI design.
- Collaborated with Designers, PMs, and Engineers, to define both long-term product vision and near-term tactics, aligning plans with business objectives and user needs.
- Mentored and managed workload for design team to ensure consistent delivery, providing mentorship and fostering a supportive and collaborative design culture.
UX/UI Designer & Developer at Flex Marketing (2015-07 – 2017-07)
- Managed 0-to-1 projects for multiple clients, increasing conversion rates by over 20% with intuitive UX and gamification, focusing on early-funnel acquisition.
- Collaborated with Stakeholders and leadership to turn ideas into cohesive user experiences, demonstrating strong communication skills and sound judgment.
- Tested and iterated UX to optimize usability and performance, leveraging analytics tools, user feedback, and interaction design principles for workflow improvements.
