Eden Dorsey

Prepared onboarding materials, branding collateral, one-pagers, pitch decks, proposals, presentations, impact reports, video projects, event landing pages, RSVPs, registration pages, waivers, "thank you" notes, post-event surveys, and influencer agreements associated with internal and external marketing efforts. Developed an events calendar detailing company and athlete foundation events to create internal visibility across departments, ensure proper social media coverage, and encourage member support of each other's endeavors. Sourced and managed vendors including venue, signage, A/V, food and beverage, photography/videography, premiums/swag, etc. for Athletes Charitable special events.

Marketing Associate/Giving Legends Podcast Producer - ATHLETES CHARITABLE - Remote

(2023-04 - 2024-03)

• Prepared onboarding materials, branding collateral, one-pagers, pitch decks, proposals, presentations, impact reports, video projects, event landing pages, RSVPs, registration pages, waivers, "thank you" notes, post-event surveys, and influencer agreements associated with internal and external marketing efforts.
• Developed an events calendar detailing company and athlete foundation events to create internal visibility across departments, ensure proper social media coverage, and encourage member support of each other's endeavors.
• Sourced and managed vendors including venue, signage, A/V, food and beverage, photography/videography, premiums/swag, etc. for Athletes Charitable special events.
• Scripted and produced the Athletes Charitable sizzle reel displayed at Super Bowl LVII events in less than 48 hrs.
• Planned and executed the Giving Legends Podcast launch party with responsibilities including invitation design, RSVP management of 100+ guests, decor/branding elements, menu selection, set-up/tear-down, post-event communication, etc.
• Secured a space for the Giving Legends podcast to appear on Radio Row through the NFL Communications application process, and executed podcast set design, credential procurement, guest relations, out-of-state vendor communications, sponsorship activation and fulfillment reporting, travel/lodging coordination, budgets and expense reports.
• Owned the creative direction, production (research and development, budgeting, guest outreach, scheduling, postproduction, etc.), marketing, distribution and monetization strategy for the Giving Legends Podcast and Giving Legends Podcast: Radio Row Edition filmed from Mandalay Bay at the 2024 Super Bowl in Las Vegas.
• Led social media strategy, content creation, posting, community management and analytics review for the Giving Legends Podcast (40.6% Instagram engagement rate) and Hannibal Navies, Vice President of Development (3.01 LinkedIn engagement rate) social media pages.
• Wrote and edited talking points, press statements and thought leadership content on behalf of the primary company representative, Hannibal Navies.

Membership Coordinator - ATHLETES CHARITABLE - Remote

(2023-04 - 2024-03)

• Served as a trusted strategic advisor to 20+ professional athletes and their program managers on a day-to-day basis in regard to programming, events, marketing, fundraising activities, etc., and assisted in the creation of sustainability plans aimed at tracking charitable efficiency.
• Delivered white glove concierge client service to athletes and their program managers by leveraging Athletes Charitable resources including, accounting, legal, grant writing, event insurance, and potential partnership opportunities to help them meet and exceed foundation fundraising and impact goals.
• Facilitated an educational webinar series by managing scheduling, event registration and attendance, as well as monitoring Zoom chats for questions and providing timely responses.
• Crafted mission/vision statements, consulted on foundation pillars/goals, and supported the buildout of athlete foundation giving pages.
• Managed grant research (5 relevant grants per athlete for each grant cycle) and facilitated the relationship between the Athletes Charitable grant writer and program managers of athlete foundations.
• Maintained sound knowledge of all compliance rules, regulations, and guidelines and effectively communicated them with program managers of athlete foundations.
• Provided administrative support to high-level executives, including complex calendar management, note-taking, email follow-up, travel booking and expense reporting.
• Implemented new internal organization systems, including Notion, Hootsuite and Jotform resulting in increased visibility on onboarding statuses, upcoming events, membership renewals, partnership terms, marketing assets, etc. thus leading to more efficient project management.

Marketing Manager - PREMIER GLOBAL SPORTS + ENTERTAINMENT (PGS) - Remote

(2021-02 - 2023-04)

• Designed pitch decks, proposals, presentations, and posts for internal and external marketing purposes.
• Developed and fostered relationships with companies and brands to secure authentic partnerships for three PGS clients (most recent: Suiji BFR, Ethika, Geno Palate, Goat Fuel, iRecovr, Cryotherapy Indy, Athlete's Unheard).
• Coordinated community engagement opportunities on behalf of PGS clients, including those related to charitable endeavors and camps to extend their reach and impact off the field/court.
• Devised and implemented a social strategy for the PGS Instagram account (2.45% engagement rate) attracting new clients and partners.
• Introduced an electronic organization method for cataloging over 60 companies and brands, the point of contact, and relevant information to limit oversight.
• Trained marketing interns on outreach techniques, content creation, and electronic organization methods.

Brand Ambassador Lead - THE ROUNDS - Atlanta, Georgia

(2022-04 - 2023-04)

• Led the on-site execution of The Rounds marketing pop-ups at community events, including local festivals, farmer's markets, and apartment building happy hours designed to increase brand awareness, image, and membership sales.
• Recruited and trained brand ambassadors on how to approach potential customers, and effectively pitch the benefits of the sustainable CPG delivery service to drive adoption and continued use.
• Motivated team members to meet and exceed event sales goals by supporting an engaging and rewarding company culture.
• Grew The Rounds membership base through creative sales tactics, expert pitch delivery, and superior customer service.
• Analyzed key metrics, customer feedback, and direct onsite observations to make informed decisions on how to improve event set-up, sampling strategy, giveaway opportunities and pitches.
• Garnered several community-based partnerships through relationship building in the field, including those with local vendors, organizations, non-profits and influencers.

Account Coordinator - ENGINE SHOP LLC - Atlanta, Georgia

(2021-08 - 2022-02)

• Produced key marketing materials including presentation decks, launch plans, timelines, event ROS, post-event recaps, "thank you" notes, etc. to successfully pitch, plan, execute and document all elements.
• Maintained an ongoing status document to provide clients with updates on deliverables and recommendations as needed during weekly status meetings.
• Ideated innovative activation concepts, including interactive components, prize packs, and decor to create the overall look and feel desired by the client.
• Cultivated vendor relationships to ensure on-time delivery and proper function of key activation elements, including, but not limited to, signage, music, interactive games/set-ups, food and beverage, etc.
• Supervised event load-in and load-out of all activation elements, served as the manager on duty for brand ambassador staff, and troubleshooted on-site challenges at 20+ live events.
• Inventoried, organized and distributed 200+ branded and signed giveaways to boost fan engagement.
• Built and consistently updated a digital database of activation insights including interactions, engagements, and leads for 40+ events.

Fit Family Challenge Coordinator - SAN ANTONIO SPORTS - San Antonio, TX

(2021-05 - 2021-08)

• Managed registration, check-in, and set-up of weekly in-person/virtual youth and adult fitness classes in five area schools districts, and a 'Big Event' 5k to conclude the family health and fitness program.
• Facilitated the on-site activation of Fit Family Challenge corporate sponsors, including United Health, TSAOG Orthopedics, and Geico to increase regional brand awareness among their target market of multigenerational families.
• Organized and transferred data into computer files to track the weekly attendance, and overall program engagement of over 1,000 total registered participants.
• Strengthened external marketing efforts for the program through community outreach via school email lists and online community forums, thus boosting attendance at the location with the lowest participation rate by 20%.

Marketing Coordinator - WOMEN IN YOUTH SPORTS LEADERSHIP SUMMIT - Remote

(2020-10 - 2021-01)

• Collaborated with the program director to recruit 25 speakers holding management positions across all youth sports.
• Customized a website promoting the summit, and manually updated speaker profiles, schedules, and relevant links.
• Curated 50 unique pieces of written, image, and video content for digital use (website and social media).
• Designed a sales sheet to drive the benefits of the summit and generate sales (175 tickets sold).
• Moderated five speaker panels by providing discussion topics, encouraging speakers to share, fielding audience questions, and managing time.

Bachelor - Sport Administration - PEPPERDINE UNIVERSITY (2017-08 - 2021-05)