Dance Teacher - Knox Dance Worx - Knoxville, TN
(2021-08 - 2026-07)
- Manage students through weekly training classes in various styles such as tap, leaps and turns, hip hop, and jazz.
- Succeed in reestablishing the studio's competitive tap program and directed rehearsals in preparation for competition.
- Schedule weekly rehearsals for working around students' school, families, and other extracurricular activities.
- Lead audition preparation class that equipped dancers with technique, etiquette, and confidence.
Social Media Manager - Goodness To Go - Knoxville, TN
(2025-04 - 2026-04)
- Managed Instagram presence by creating and scheduling photo and video content from concept to final edit.
- Designed engaging graphics, menu templates, and other visual assets to align with the brand's aesthetic and marketing goals.
- Developed a foundational brand guide to establish consistent voice, tone, and visual identity across platforms.
Marketing and Communications Intern - Boldsquare - Knoxville, TN
(2025-09 - 2025-12)
- Conducted competitive analysis and verified competitors owned channels and social media footprint.
- Assisted in organizing and executing a $50K reunion event hosted by a top national media brand.
- Wrote copy for email campaigns, LinkedIn posts, and internal documents.
Student Marketing Residency - University of Tennessee - Knoxville, TN
(2025-01 - 2025-05)
- Managed 3 real-world client projects, collaborating with marketing professionals and utilizing Asana for task management and project tracking.
- Developed pitch decks with creative and strategic recommendations, incorporating insights to support proposals, and met with clients to review project briefs, clarify objectives, and ensure alignment throughout the project lifecycle.
- Built and delivered an A/B tested drip email campaign utilizing Mailchimp.
- Launched a campaign on Instagram and Facebook leading up to an event to increase awareness and ticket sales.
Market Research Analyst Intern - University of Tennessee - Knoxville, TN
(2023-06 - 2023-09)
- Performed market research for potential clients, audited and analyzed social media of competitors, and reported findings.
- Created content for existing clients and drafted email campaigns.
- Presented deliverables such as a one-pager and a brochure to a nonprofit organization and organized their website to cater to English and Spanish speaking clients.
Organic Social Intern - Tombras - Knoxville, TN
(2025-02 - 2025-05)
- Identified outbound engagement opportunities for Nutri-Grain, RXBAR, Warheads, Club Crackers, and MorningStar Farms, tracked findings on a matrix, crafted engaging copy for outbound interactions while adhering to each brand's unique tone of voice.
- Conducted research to identify opportunities for capitalizing on relevant social trends to meet client needs and objectives.
- Performed social listening for Spirit Airlines and MorningStar Farms to identify trends and brand mentions.
- Utilized Social Ladder to approve brand ambassadors and identified potential influencers for Josh Cellars.
Social Media Coordinator - Digital Motif - Knoxville, TN
(2023-06 - 2024-12)
- Managed and developed content on Instagram, Facebook, and TikTok.
- Directed the creative process throughout shoots, organized detailed shot lists, captured content, and edited videos.
- Monitored social media trends, tracked performance using Meta Business Suite, and collaborated with local influencers to enhance engagement across all platforms.
- Shifted strategy from polished photos to short, organic, and trendy reels to increase engagement and reach a younger demographic on Instagram for Salsarita's, Wagon Wheel, Bruster's Ice Cream, and SmashCity.
Communications Team - University of Tennessee Student Government Association - Knoxville, TN
(2024-09 - 2025-05)
- Assisted the Director of Communications in strategy implementation.
- Shot photo and video content at SGA's 2024 Homecoming Bonfire, First-Year Council's 2024-2025 new member event, and 2025 Creed Week events.
- Photographed and edited headshots for SGA's 2024-2025 Executive Board.
Social Media Manager - BOSS Dance Company - Knoxville, TN
(2024-02 - 2025-04)
- Managed the company's Instagram @dancesocietyutk and promoted BOSS using graphics, reels, photos, and copy.
- Captured, created, edited, planned, scheduled, and engaged with all content for BOSS.
- Led a student functioning organization with 150 members, as a member of the executive board.
- Organized campaigns and facilitated brand partnerships to enhance visibility, market presence, and improve member experience.
Media Team - BOSS Dance Company - Knoxville, TN
(2023-02 - 2024-02)
- Supported Social Media Manager with any content creation, editing, graphic design, copy, or scheduling throughout the year.
- Photographed and videoed BOSS Dance Company members ensuring diversity and inclusivity throughout content.
- Represented BOSS on social media by including different styles and dancers.
- Analyzed the target market to reach the appropriate audience.
