Direct Marketing Consultant at Health Care Service Corporation (2023-08 – 2026-03)
- Managed integrated, multi-channel marketing campaigns from project intake through deployment across direct mail, DRTV, digital advertising, SMS, radio, print, and member retention initiatives while ensuring alignment with business objectives, timelines, and regulatory requirements.
- Developed and optimized Google Performance Max (PMax) scripts and built Wrike dashboards to monitor project timelines, campaign progress, workload distribution, and KPIs.
- Managed multiple concurrent marketing projects from planning through deployment, consistently delivering campaigns on time, within scope, and in compliance with CMS, federal, and state regulations.
- Collaborated with creative, compliance, legal, and agency partners to develop customer-facing marketing materials and maintain brand consistency throughout the campaign lifecycle.
- Analyzed campaign performance and project metrics to identify optimization opportunities, improve marketing effectiveness, and support continuous process improvements.
Virtual Event Producer at Notified (2019-01 – 2023-05)
- Planned and executed 250+ virtual, hybrid, and webinar events for Fortune 500 clients including Amazon, AWS, ARM, Intel, PMI, and VMware, managing project scope, timelines, and successful delivery.
- Managed end-to-end event production, including project planning, platform configuration, attendee experience, promotional assets, live execution, and post-event reporting.
- Collaborated with sales, marketing, and client success teams to deliver integrated marketing campaigns, product launches, and branded digital experiences.
- Leveraged Salesforce CRM, HubSpot, HTML, CSS, and Adobe Creative Suite to manage opportunity reporting, create email communications, develop digital content, and support campaign performance.
- Delivered live technical support and client-facing guidance while mentoring project managers and event producers on platform best practices, workflow optimization, and event execution.
Marketing Coordinator / Sporting Referee / Site Manager at i9 Sports (2015-11 – Present)
- Developed local marketing campaigns and community outreach initiatives
- Managed on-site event logistics, scheduling and team coordination
- Trained and mentored referees while ensuring operational excellence
- Contributed to marketing strategies that supported franchise expansion into multiple locations
Internship at The Greater Springfield Chamber of Commerce
Internship - Baseball Play by Play Commentator for Online Radio at Springfield Sliders
Office of Electronic Media Student Worker - Camera Operator / Basketball Color Commentator / Video Editor at The University of Illinois Springfield
Member at AmeriCorps (2010-06 – 2011-06)
