Marketing Director at Youphoria (2026-03 – Present)
Marketing Director focused on driving SMB signups and strengthening digital engagement across multiple universities.
- Drove 500–1,000 SMB-style signups across 5 universities by architecting a 4-week live multi-campus narrative and messaging framework
- Strengthened LinkedIn growth and organic engagement by spearheading 8 direct outreach initiatives, improving lead generation by 18%
- Sharpened competitive positioning for sister app by collaborating cross-functionally with product teams to design marketing activations
Account Executive Intern at Pro-Active Consulting (2026-03 – Present)
Account Executive Intern managing SMB accounts and supporting forecasting updates while handling customer inquiries.
- Identified a 15% increase in pipeline opportunities across 10+ SMB accounts by conducting market research and full competitor analysis
- Served as a point of contact for 20+ inquiries weekly, working with internal teams to resolve issues with a 95% same-day response rate
- Collaborated cross-functionally to support forecasting updates across a $50K + account portfolio, improving estimate accuracy by 20%
Growth Development Intern at Clique (2026-03 – Present)
Growth Development Intern focused on user acquisition and pipeline management through social listening and data analytics.
- Acquired 3K users in 30 days by translating social listening data into audience-matched outreach narratives across competitor platforms
- Built an Excel tracker with Hootsuite to monitor conversion across 100+ touchpoints, coordinating pipeline updates via Slack workflows
- Supported early-stage founder led sales by identifying market-fit leads through Google Trends research and audience matched storytelling
Co-Founder at ScrapsToSnacks (2024-08 – Present)
Co-Founder of sustainable food brand focused on scaling brand narrative into South Asian and Middle Eastern markets.
- Scaled brand narrative into the South Asian and Middle Eastern markets by partnering with the Indian Women and Child Welfare Trust
- Built category presence in food sustainability industry by distributing 1,250+ multilingual recipe cards across 4 North Texas food banks
- Garnered 400 followers on Instagram, 300 followers on Facebook Marketplace, 10k+ overall engagements, and 68 pledges across 2024
Junior Consultant, Intern at ETHEIA AI LLC (2022-08 – 2023-05)
Junior Consultant focused on competitive market research and consumer analysis to optimize marketing frameworks.
- Raised consumer retention 46% and web traffic 20% by conducting competitive market research to optimize SEO/GEO frameworks
- Refined client positioning by presenting consumer and market analysis directly to the COO and CEO across the U.S. service offerings
- Increased SMB conversion rates by 23% by designing A/B tested email promotions and tracking its performance in Canva dashboards
