Elizabeth Arvai

Results-driven marketing leader with 20+ years of experience directing integrated marketing operations, brand strategy, and support across 12 locations throughout the Midwest. Proven success leading both inbound traffic and marketing teams while driving customer engagement, lead generation, and revenue growth. Recognized for strong communication, creative vision, and collaborative leadership along with executing strategic marketing initiatives that deliver measurable business results.

Marketing Director at SkipperBud's (2000-07 – 2026-05)

• Marketing department management - overseeing strategy, budgeting, creative development, and execution across digital, print and dealer-based channels.
• Branding initiatives including product positioning, messaging, visual identity, and promotional campaigns.
• Collaborated with sales leadership to support dealership locations through customized marketing assets, training, and promotional materials.
• Oversight for website photography, videography, branding, and social content.
• Managing inbound traffic, leads, and customer calls for Midwest dealership locations.
• Monitor lead distribution, ensuring sales teams follow up promptly and consistently.
• Conduct detailed analysis of lead flow and traffic sources, including third-party subscriptions and SkipperBuds.com, improving lead quality and ROI.
• Report lead performance metrics to executives and sales managers to improve conversion rates.
• Website development in partnership with external vendors, ensuring user trends, best practices, accuracy, and brand consistency.
• Manage SEO tools and updates, content enhancements, inventory accuracy, and landing page performance.
• HubSpot training for sales staff on lead management, communication workflows, and productivity tools

Manager at McDonald's (1988-10 – 2000-07)

• Organize and compile weekly staff schedule.
• Work with staff to control consumables such as labor and waste.
• Manage all restaurant operations on the sales floor.
• Equipment M & R.

Bachelor of Science in Business – UW-Parkside (1998)