Elizabeth Purkiss

Dynamic revenue leader with a proven track record at Spectrio, driving MRR expansion and optimizing pricing strategies. Expert in SaaS growth and enterprise sales leadership, I excel in cross-functional alignment and strategic partnerships, consistently achieving aggressive growth targets while enhancing customer lifetime value.

Chief Revenue Officer - Spectrio - The Woodlands, Texas

(2025-01)

• Lead global revenue strategy and MRR expansion initiatives
• Aligned marketing and sales with pipeline and growth targets to drive revenue growth
• Optimized pricing structure to enhance customer lifetime value and revenue generation
• Built scalable team infrastructure to enable support for enterprise growth initiatives
• Own the full revenue engine including Sales, Account Management, and Revenue Operations.

Vice President, Sales & Account Management - Lob

(2022-01 - 2025-01)

• Developed strategies to scale revenue for enterprise SaaS organization
• Implemented initiatives to strengthen customer retention and upsell strategies
• Enhanced forecasting accuracy and maintained strict pipeline discipline
• Collaborated with various teams to refine go-to-market strategy

Head of Industrial Sales, North America - Unity Technologies

(2020-01 - 2022-01)

• Directed enterprise SaaS sales strategy to enhance market penetration in industrial verticals
• Built and implemented vertical-specific GTM programs to drive engagement in automotive and manufacturing sectors
• Expanded adoption of enterprise solutions among Fortune 500 companies, increasing market share

Director, Digital Sales - Intrado

(2018-01 - 2020-01)

• Led initiatives to drive digital revenue growth through targeted strategies

Vice President, Digital Media Sales - Move, Inc. (Realtor.com | NewsCorp)

(2013-01 - 2016-01)

• Developed and executed sales strategy for $150M+ consumer media division, driving revenue growth.
• Established cross-platform partnerships and monetization programs with Fortune 500 companies, enhancing market presence.
• Cultivated strategic relationships with key clients including Overstock, DirecTV, and PetSmart, fostering long-term collaboration.

Director, Digital Media Sales - Boingo Wireless

Founder & Strategic Consultant - Purkiss LLC

Strategic Account Executive - Monster Worldwide

Rookie of the Year

Senior Account Executive - CareerBuilder.com

Marketing Account Representative - Pepsi Bottling Group

Bachelor of Business Administration - Marketing - Western Michigan University