Studio Director
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Studio Director, Marina District
06/2024 - Present
01/2024 – 06/2024
● Oversee daily operations of the #2 highest volume door in Northern CA
● Exceed monthly sales goal of $28,000 in a boutique-style shop by establishing close-knit connections with high-net-worth customers
● Responsible for interviewing, hiring, and training employees; scheduling,
assigning, and directing work; and appraising performance
● Oversee inventory processing and organization of $x worth of product,
coordinate purchasing decisions, and dictate visual merchandising
● Track and leverage sales reporting to identify opportunities to increase client engagement and sales conversion
05/23 – 10/23 San Francisco
● Met daily KPIs of 45 calls and 6 connects, exceeded monthly metrics of 27
meetings, and 17 opportunities valued at $1.2M in closed business
● Supported 40 current customers in the Technology industry to expand the
Salesforce footprint by 35% with additional services and new products
● Collaborated with 4 Account Executives on prospecting strategy and customer relationship management to exceed first-quarter sales by 150%
05/22 – 12/22 San Francisco
● Implemented procedures for outbound sales motion targeting decision makers at the top 10% of Fortune 500 logistics, fintech, and real estate companies
● Developed CRM database of 2K potential clients and sales leads, qualified and converted 75% for business opportunities
● Managed 35+ inbound leads daily through a quick assessment of customer needs and proactive alignment with the internal account team
01/21 – 05/22 San Francisco
● Generated 146 qualified business opportunities in FY21, exceeding the team conversion average for net new customer acquisition by 68% in FY21
● Managed 3,000+ accounts within six territories, responsible for sourcing new business and long-term partnership opportunities for 9 account executives
● Trained five sales representatives on selling strategies, customer relationship management, and organization tactics; reduced ramp time by 20 selling days
01/20 – 02/21 Berkeley
● Assisted an average of 40 customers per day, provided personalized product guidance to meet the unique needs and desires of each guest profitably
● Closed the highest number of outerwear sales out of 30 associates, individually contributed 30% toward the store’s monthly revenue
● Performed daily operational tasks including, inventory control, processing transactions, creating displays, and fulfilling online orders and inquiries
01/19 – 03/20 San Francisco
● In charge of company social media presence with a cumulative 1.4M followers across Instagram, Facebook, Pinterest, Twitter, and LinkedIn
● Established 45 paid influencer contracts via ten email campaigns using a segmented strategy merged with social media
● Analyzed the impact of social media initiatives on various indicators, including channel growth, impressions, engagements, traffic, and conversions; presented data and insights in weekly all-hands meetings
UC Berkeley undergraduate degree in Sociology 2020
Undergrad studies primarily in nutritional science, psychology, and sociology
