Emily Short, MS Marketing

I'm a marketing strategist and storyteller who's worked across luxury fashion, nonprofits, tech, e-commerce, higher ed, and pro sports. That range means I've pitched a season ticket holder and a cybersecurity buyer in the same week (and no, they don't want the same email). I hold an MS in Marketing from William & Mary and use data to the combination of data and creative marketing to drive results.

Give me the goal and I'll build the plan, run the campaigns, and bring you the numbers that say what's working. Then we tune it and do it again, better.

Most recently I led growth and retention digital marketing for the Washington Spirit, where I rebuilt the website into a channel that earned its keep (40K monthly views, traffic up 14% year over year, engagement up 46.6%) and built the brand's lifecycle system for staying in touch with fans: SMS, email journeys, and personalized touchpoints.

Before that came five years of agency and B2B work, at PAN, I ran campaigns for partners with NVIDIA, Microsoft, Dell, and Cisco, resulting in 52% more qualified leads in six months.

At SmartBug Media I launched a product campaign for a retail brand that drove over $1M in sales from new customers in eight weeks, plus a site overhaul that grew visits 625% in a single month.

I work with tools like HubSpot, Salesforce, Marketo, Shopify, GA4, and Tableau.

Master of Science in Marketing – College of William and Mary

Bachelor of Science in Apparel and Merchandising – Colorado State University