Eric Stigna

Art Director with 10+ years of experience leading brand, digital, web and experiential design across technology and media. Skilled in creative direction, brand systems and digital experiences, with a track record of translating business goals into thoughtful campaigns and award-winning work.

Art Director - Yahoo

(2021-11 - 2026-07)

• Art directed marketing initiatives across enterprise B2B and consumer brands including Yahoo, Yahoo Sports, Yahoo Finance and AOL, spanning web, CRM, paid media, social, App Store and experiential
• Owned the creative vision for Yahoo's corporate websites (yahooinc.com), partnering with marketing, product and engineering teams and managing external agency relationships to improve UX, visual identity and content strategy resulting in 500K+ monthly page views
• Recognized with a 2022 Webflow Conf Award in the Rebrand category for contributions to Yahoo's corporate website redesign
• Created design systems, templates and creative frameworks that scaled Yahoo's marketing efforts across teams, enabled self-service and improved efficiency while maintaining a consistent brand experience
• Developed creative for major industry events including CES, Cannes Lions and Advertising Week, spanning digital experiences, presentations, environmental graphics and branded assets

Graphic Designer - Verizon Media (now Yahoo)

(2020-01 - 2021-11)

• Designed and executed B2B marketing campaigns across landing pages, email, social, digital advertising, presentations, infographics, white papers, webinars and sales enablement materials supporting Verizon Media's advertising business
• Led the creative development and launch of Yahoo Academy, designing the digital learning experience, visual system and supporting marketing materials in collaboration with product marketing and instructional design teams, achieving a 9/10 willingness-to-recommend score in post-completion surveys from users
• Partnered with marketers, copywriters and business stakeholders to bring concepts from initial ideas through final execution across multiple channels

Graphic Designer & Web Designer - Trusted Creative

(2015-08 - 2020-01)

• Led a university website refresh, developing an updated visual identity including color palette, typography and design system to strengthen brand credibility
• Directed creative for a university lookbook, overseeing photoshoots, visual styling, editorial design and print production from concept through delivery

Bachelor of Fine Arts - Graphic Design - Chapman University