Erica Bussey

Early-career digital marketer transitioning from medical assisting, with hands-on experience gained through education, internships, mentorship, and certifications. Brings a creative, strategic mindset to brand storytelling and audience engagement. Adaptable, collaborative, and ready to contribute fresh ideas across industries. Open to relocation for the right opportunity.

Digital Marketing Intern at Sky Society (2026-03 – 2026-04)

• Published an SEO blog article on sports beauty to boost organic website traffic and used Semrush to make research-backed decisions
• Designed and distributed newsletters to an email list of 38k with a 54.15% open rate and 5.64% click through rate
• Created an Instagram paid ad promoting a virtual workshop to 11.9K followers, achieving a $0.44 cost per click
• Co-hosted a virtual workshop on what makes brands go viral, engaging 398 attendees and driving a 40.75% conversion rate
• Analyzed 3 competitors to assess industry standing and potential growth strategies for social media growth
• Wrote an engaging press release to announce a podcast episode with the Director of Partnerships from the Kansas City Chiefs
• Increased community engagement in a 40k-member private LinkedIn group by strategically producing content

Medical Assistant/Employee Engagement Champion at UCHealth (2024-01 – Present)

• Design and facilitate on-site engagement initiatives to improve staff morale and reinforce UCHealth's patient-centered brand promise
• Gathered qualitative feedback on employee experience and translated it into actionable ideas that support loyalty and word-of-mouth
• Acted as the key liaison between patients and providers, translating medical information into clear, empathetic communication
• Delivered exceptional patient experiences as the primary point of contact for over 60 patients weekly, ensuring a seamless flow

UGC Creator & Freelance Marketer at Court to Compact

• Grow social media following through content creation, focusing on niche topics such as women's sports, the beauty industry, & career
• Maintain consistent visual branding, messaging, and editing using Canva and CapCut to create content for videos & carousels
• Track performance metrics (views, saves, comments) to learn what resonates and iterate on future content ideas

Independent Marketing Contractor at Gani Consulting

• Researched and wrote press releases and brand articles to boost visibility and credibility for two managed clients
• Collaborated directly with the Head of Marketing to plan and execute social media content strategies across multiple platforms
• Applied project management tools like Monday.com to streamline communication and track deliverables

Associate of Arts in General Business – Adams State University (2006-08 – 2008-05)