Ericka Rohde-Bloch

Detail-oriented program manager with extensive experience in CRM data management, event logistics, and cross-functional collaboration within complex team environments. Proven ability to maintain data integrity, support revenue tracking, and streamline processes through advanced Excel and Salesforce expertise. Adept at coordinating large-scale events, managing attendee and association data, and ensuring accurate reporting across teams.

Recognized for strong organizational skills, analytical problem-solving, and a proactive, team-oriented approach.

Business and Government Outreach Coordinator at University of Wisconsin-Green Bay (2023-05 – Present)

• Manage end-to-end operations for continuing education programs and large-scale events, including timelines, resource allocation, and execution of project plans.
• Maintain and oversee attendee registration, ticketing data, and program records, ensuring accuracy across reports and systems in alignment with data standards.
• Track event performance metrics, registration trends, and financial reporting, ensuring timely and accurate data for stakeholders.
• Collaborate with internal and external teams to ensure seamless communication and real-time updates across multiple concurrent events.
• CRM & Systems Administration
• Co-led implementation of new event and customer management software, including system configuration, testing, data migration and user adoption.
• Serve as the primary Salesforce administrator and CRM subject matter expert, ensuring platform optimization, user adoption, consistent workflows, accurate reporting, and ongoing system improvements.
• Design and maintain Salesforce architecture, including custom objects, fields, page layouts, record types, and account structures to support business operations.
• Develop and configure Salesforce Lightning components and Visualforce pages to improve user experience and streamline business processes.
• Created and managed Salesforce automation using Flows, reducing manual tasks and increasing operational efficiency.
• Built and maintained advanced analytics, including custom reports, dashboards, and roll-up summaries, to provide actionable business insights and performance metrics.
• Configured and optimized Salesforce data models, object relationships, and account hierarchies to support organizational growth and scalability.
• Create documentation and train staff on CRM best practices, event setup processes, and data governance standards.
• Identify and resolve data discrepancies, manage support tickets, and escalate complex system issues as needed.
• Partner with finance and program teams to reconcile event revenue, validate data inputs, and ensure accurate financial tracking.
• Support stakeholder reporting by compiling and analyzing data for program performance, attendance, and engagement.
• Develop materials including event briefings, program documentation, and promotional resources using aggregated data from multiple sources.
• Manage relationships and communications with event attendees, instructors, volunteers, and association members, ensuring high-quality service and issue resolution.
• Oversee membership management, including renewals, account support, and communications for professional associations.
• Coordinate with boards and committees to support conferences, educational programming, and strategic initiatives.

Administrative Services Professional at University of Wisconsin-Green Bay (2017-12 – 2023-05)

• Event Technology & Virtual Operations
• Led implementation and management of virtual conferencing (Zoom), collaborating with IT to ensure scalable, reliable event delivery.
• Coordinated scheduling, staffing, and training for virtual event moderators and presenters.
• Delivered training workshops on virtual instruction and event facilitation best practices.
• Event & Membership Operations
• Supported planning and execution of multiple annual conferences, including pre- and post-event logistics and reporting.
• Managed membership database and communications for professional associations, ensuring accurate records and engagement tracking.
• Managed website content and membership portals, ensuring accurate and up-to-date information.
• Developed and executed email marketing and social media strategies to increase event attendance and engagement.
• Analyzed engagement metrics to optimize outreach efforts and improve registration outcomes.
• Supervised, trained, and mentored student employees, ensuring high performance and operational support for events and programs.

Bachelor of Arts in Communication, Mass Media & Public Relations – University of Wisconsin–Green Bay (2016-05)