Erin Gonzales

Energetic, goal-oriented Sales and Marketing Professional with a proven track record in high-end retail, premium customer service, and community event coordination. Highly skilled at driving revenue, executing full-cycle lead generation, and building authentic relationships to maximize client retention. Brings a lifelong passion for athletics, wellness, and team-based environments, offering a natural ability to connect with individuals, assess their fitness goals, and confidently close membership and retail sales in fast-paced, high-volume studio settings.

Philanthropic Events & Regional Marketing Manager - Kendra Scott

(2023-08 - 2025-03)

• Lead Generation & Sales Growth: Executed highly successful regional marketing and event strategies to drive new customer acquisition, generate qualified leads, and aggressively grow retail sales.
• Community Event Execution: Actively participated in and coordinated special events, community partnerships, and pop-ups to boost brand visibility, similar to health fairs and grand openings.
• Relationship Management: Acted as a premier brand ambassador, establishing trust and rapport with high-value clients and community partners to ensure repeat business and high retention rates.
• Goal Orientation: Thrived in a high-pressure, quota-driven environment, consistently meeting tight deadlines and exceeding regional revenue targets through strategic outreach.

Premium Retail Sales & Visual Merchandising - High-End Retail (including Tory Burch)

Prior Experience

• Clienteling & Needs Assessment: Executed exceptional one-on-one customer service, guiding clients through premium product offerings, understanding their specific needs, and confidently closing sales.
• Sales Targets & Revenue: Consistently met and exceeded daily, weekly, and monthly personal sales quotas within competitive retail environments.
• Facility & Merchandising Standards: Maintained pristine storefront and visual merchandising standards, ensuring a welcoming, clean, and luxurious environment for all guests.
• Communication & Follow-Up: Managed extensive client outreach via in-person interactions, phone calls, and email follow-ups to nurture leads and foster long-term brand loyalty.

Freelance Marketing & Design Consultant - ErinAntoinette.Design

(2025-01)

• Technical Proficiency: Manage digital portfolios, client communications, and design deliverables, demonstrating strong computer skills and the ability to quickly master new software systems.
• Time Management: Successfully balance multiple tight deadlines and client expectations in a self-driven, highly organized capacity.

Bachelor of Business Administration (BBA) - Marketing - Texas State University (2005)

Post-Graduate Certificate - UX Design - University of Texas at Austin, McCombs School of Business (2025)