Associate Director of Marketing at National Community Pharmacists Association (2022-04 – 2025-06)
- Key decision-maker in assessing, developing, and implementing next steps to improve project management workflow and deliverables
- Collaborates effectively with clients and colleagues to develop strategies that lead to successfully fulfilling project requirements
- Utilized earned and paid media and marketing to increase brand awareness, engagement, loyalty, and membership
- Created compelling, relevant content through a deep understanding of the industry to attract new members and promote independent pharmacy
- Managed campaigns across multiple departments within the association and B2B to promote events, education, and advocacy
- Collects, analyzes, interprets, and communicates program and project data to inform stakeholder decision-making
- Expanded and executed omnichannel marketing
- Met goals in the annual strategic plan
- Developed original marketing content for monthly publication, America's Pharmacist
Director of Communications at First Baptist Church of Alexandria (2019-03 – 2022-04)
- Developed an engagement strategy for internal and external audiences
- Delivered strategic messaging informed by current, local market research to reach targeted audiences
- Spearheaded the adoption and implementation of a new web-based communications management system for staff and members to: Enable seamless two-way communication between members and leadership; Reduce inefficiency in staff administrative tasks; Empower leadership, committees, and members to take on a more active role
- Updated branding and implemented communication strategies across five departments and membership
- Oversaw implementation of a new app for communication and engagement
- Collaborated with city officials to expand the organization's influence and fostered new relationships within the community that led to positive name recognition
- Wrote press releases and organization-wide communications
Owner and Head Photographer at Erin J. Photography, LLC. (2007-01 – Present)
- Created and executed a business plan for the start-up, growth, and continued operation of the photography business
- Collaborated with commercial and corporate clients to cultivate a brand identity for marketing campaigns
- Photographed commercial, retail, and corporate clients, which included directing large-scale photoshoots and events
- Developed an intuitive understanding of clients, enabling me to handle challenging situations and obstacles
- Clients included: The Salvation Army, The Jesus Film, U.S. Senators, Congressmen, Second Lady of the United States - Karen Pence, VIQTORY Media, Vetrepreneur, Military Spouse, The Vision Council, NPH, Dwell Residential, Eyecessorize, Enterprise Resource Performance Inc. (ERPI), Six Half Dozen Designs, as well as portraits for various individuals for a variety of mediums
Legislative Correspondent at Office of Congressman Jeff Fortenberry (2005-02 – 2005-09)
Administrative Coordinator at Office of Congressman Robert Aderholt (2003-08 – 2005-02)
