Erin Schwieterman
Merchandising Manager, Men's Footwear
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About
Merchandising leader with 8+ years of experience in omnichannel environments. Proven track record of driving category growth through data-driven assortment planning and pricing strategy while delivering high-quality products for the customer.
Experience
Merchandising Manager, Men's Footwear - Tecovas - Austin, TX
(2024-12 - 2026-03)
Owned end-to-end category strategy for a $200M business, leading assortment planning, product lifecycle management, pricing strategy, demand forecasting, inventory optimization, and SKU rationalization to deliver 23% YoY revenue growth.
- Leveraged sales performance data, customer insights, and competitive analysis to optimize assortment mix, identify whitespace opportunities, and guide new product development.
- Partner with design, development, sourcing, and marketing teams to launch new quality products and limited releases aligned with brand positioning and customer demand.
Category Manager – Footwear (Isotoner, Acorn, & Totes) - Totes Isotoner - Cincinnati, OH
(2022-08 - 2024-09)
Managed product strategy and vision for three footwear brands (Isotoner ($50M), Acorn ($12M), and Totes ($20M)) to drive profitable growth in the footwear category.
- Provide key input to budgeting and planning. Manage all customer P&L's to deliver product assortments that meet or exceed profit goals. As well as, building strategic processes and pricing to move aging or excess inventory.
- Lead cross functional teams through the product life cycle from line planning to customer sell through.
Merchandise Manager – Isotoner & Acorn Footwear - Totes Isotoner - Cincinnati, OH
(2020-03 - 2022-07)
Led the Isotoner and Acorn footwear categories to overdeliver their sales and profit goals by 15% during particularly challenging retail years with inventory delays.
- Managed P&L's with a focus on profitable sales growth in ecommerce channels while in-store sales were challenging.
- Developed expertise in ecommerce merchandising and set a process in place for footwear to deliver A+ website content improvements to help drive sell through.
Associate Merchandise Manager – Isotoner Footwear - Totes Isotoner - Cincinnati, OH
(2017-10 - 2020-03)
- Partner closely with cross functional teams to deliver strong sell-in and sell-through each selling season.
- Lead the implementation and execution of a consumer research platform to help make informed product and packaging decisions.
- Implemented a drop ship business model that has had continuous growth since its inception. Responsible for curating product assortments for the direct-to-consumer businesses based on trend and selling data.
CI & Marketing Analyst/Account Rep (Speedway) - Tyson Foods (formerly Advance Pierre Foods) - Cincinnati, OH
(2016-02 - 2017-10)
- Provide category analysis using various syndicated data sources including IRI and consumer panels.
- Work with consumer insights to identify secondary research that supports industry trends.
Education
Bachelor of Science - Management – Marketing and International Business - Purdue University Krannert School of Management
