Account Executive, NASA - REPUBLIC NATIONAL DISTRIBUTING CO. (RNDC) - Remote
(2023-01)
- Total Wine & More (TWM) Florida (43 stores)
- Lead Top-to Top meetings
- Coordinate Barrel programs with TWM's Market Management (MMT)
- Accelerated retail visibility by developing and selling "WOW" display programs, successfully capturing 245 displays in 2025 up from 192 in 2024.
- Develop Quantity Buys via the use of analytics.
- Optimized pricing structures to deliver a +1.5% increase in 2025 spirits comp case sales.
- Manage fill rates: 2023 57%, 2024 62% 2025 70% 2026 93%
- Presented fact-based category reviews to secure new item placements, capturing 75 new PODs in 2024 and 109 new PODs in 2025.
- Process and communicate TWM orders.
Senior Account Executive, NASA - REPUBLIC NATIONAL DISTRIBUTING CO. (RNDC) - Remote
(2020-01 - 2023-01)
Onboarded to lead RNDC's East Region's sales and communication with TWM's senior leadership.
- TWM EAST: FL, GA, LA, IL, IN, MD, SC, MI, NY, and VA
- Enhance RNDC's communication with TWM's SVPs and Market Management.
- Coordinate and prepare Top-to-Top meetings.
- Manage supplier KPIs through RNDC's Account Executives.
- Conduct virtual supplier Q & A meetings.
- Coordinate and facilitate the opening of new markets: IL, IN, LA, MI, and NY.
- Serve as the TWM expert.
- Created regional programs. 1st Botanist, Fernet Branca, Four Roses, Lalo WOW displays in the country.
- Utilize TWM's supplier authorization report to present to MMT
Director, Multicultural - BREAKTHRU BEVERAGE GROUP (BBG) - Miramar, Fla.
(2016-01 - 2019-01)
Promoted to lead and support sales innovation strategy for spirits brands across multicultural accounts throughout Florida. Created and managed multiple sales/marketing initiatives and introduced new programs to Top 100 African American and Hispanic accounts resulting in growth of the following:
- Jack Daniels family of brands +30%, El Jimador Tequila +60%, Woodford Reserve +40%, Tequila Rose +30%
Business Manager - BREAKTHRU BEVERAGE GROUP (BBG) - Miramar, Fla.
(2011-01 - 2016-01)
Managed Bacardi Portfolio of 27 brands for the State of Florida.
- Developed and executed marketing strategies and plans; coached and mentored a team of 20 Sales Managers.
- Analyze Bacardi's portfolio performance against key competitors' growth measures, identified areas of improvement, and established timely corrective measures that steadily expanded market share.
- Bacardi Portfolio for the State of Florida: 1.45M 9-liter cases, consistently meeting and exceeded sales goals with $10.5M budget.
- Oversaw day-to-day business operations for all channels of trade (appx. 20 sales managers)
- Created and managed programs for Chain, On, and Off Premise channels of trade.
- Managed inventory at 2 warehouses in line with company standards, upholding a 98.7% fill rate.
- Primary point of contact between Bacardi USA and BBG, including in / outbound communications, marketing strategies, and revenue forecasts, while maintaining BBG's gross profit guidelines.
Sales Manager - Retail Package Spirits - BREAKTHRU BEVERAGE GROUP (BBG) - Miramar, Fla.
(2009-01 - 2011-01)
Managed Spirits Division, which encompassed Bacardi – Brown Forman, E&J Gallo, Proximo, McCormick, William Grant's, and 20 other smaller suppliers.
- Created, managed, and executed suppliers' budgets, gross profits, goals, and business relationships.
- Hired, coached, trained, and supervised a team of 8 Sales Managers and 20 Sales Consultants.
- Exceeded forecasted revenue for Bacardi – Brown Forman, E&J Gallo, Proximo, McCormick, and William Grants by increasing business by 10 % year over year.
Director of Clubs, Sr. Division Manager – Retail Package Spirits - BREAKTHRU BEVERAGE GROUP (BBG) - Miramar, FL.
(2003-01 - 2009-01)
Selected by senior management to assume the newly created position of Director of Clubs, based on brands' knowledge, familiarity with multicultural customer base buying preferences, and marketing strategies success.
- Entrusted to evaluate and turn around the worst-selling Package Division in a company. Identified areas of improvement, evaluated solutions, and implemented corrective measures including:
- Sales team training, coaching, and accountability.
- Converted processes, from paper to iPad, which maximized sales staff efficiency, record keeping, data, and reports accuracy.
- Led Package Division to #1 performing Division within 1 year, sustained top performer status year over year.
- Success of this project led the team to participate in similar pilot programs initiated by Bain Consulting Group in NY.
- Managed 3 Account Managers supporting major retailers like BJ's Costco, Sam's, and Wal-Mart.
- Consistently met or exceeded suppliers and corporate goals.
- BJ's Awarded Premier Beverage #1 vendor in the country, 2004.
- Costco elevated Premier Beverage as a preferred partner, in 2004.
- Sam's awarded Premier Beverage High Five Award / Vendor of the Year, 2004
- Created and administered Retail Package Division budgets and distributors' relations; met or exceeded Wine & Spirits suppliers' expectations and gross profit year after year.
Director of Chains - BREAKTHRU BEVERAGE GROUP (BBG) - FL.
(2000-01 - 2003-01)
- Created and oversaw a chain team to call on BJ's, Costco, Publix, Sam's, Total Wine, Walmart, and Winn Dixie.
