Ethan Mehas
Senior Software Engineer - Frontend
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About
15+ years of professional software engineering experience in enterprise-grade front-end web development, in high-traffic, distributed systems. Passionate about accessibility and performance.
Experience
Senior Software Engineer, Growth (Subscription Revenue) at The New York Times (2022-01 – Present)
Senior software engineer focused on subscription revenue growth initiatives
- Strategized and executed engagement, upgrades and retention initiatives in existing user base.
- Diagnosed and resolved software defects across the full technology stack.
- Designed and sustained automated testing suites (unit, integration, and end-to-end tests).
- Performed multivariate (A/B) testing and experimentation to refine user onboarding processes, feature adoption rates, subscription conversion, and holistic product satisfaction.
- Orchestrated AI-assisted dev workflows utilizing Claude Code, Copilot, and Cursor.
Software Engineer, Growth (Standalone Products) at The New York Times (2020-01 – 2022-01)
Software engineer leading tech team for acquisition pages and assets
- Led tech team of 5 engineers to build acquisition pages and assets.
- Mentored junior engineers and contributed to interview and hiring processes.
Associate Engineer, Growth (Digital Acquisition) at The New York Times (2017-01 – 2020-01)
Associate engineer focused on subscription conversion and product experience
- Focused on subscription conversion, and overall product experience.
- Optimized user onboarding and feature adoption.
Senior Web Applications Developer at Charter Communications (2016-01 – 2017-01)
Senior web applications developer during Time Warner Cable acquisition
- Co-led all front-end development during the Time Warner Cable (now Spectrum) acquisition, supporting redevelopment of e-commerce sites.
- Optimized performance, accessibility, and responsive behavior, enhancing the user experience for over 25 million customers on Time Warner Cable and Spectrum sites.
Web Developer, Freelance at Let's Build (2016-01 – 2018-01)
Freelance web developer creating WordPress-based brand identity sites
- Created WordPress-based brand identity sites for diverse clientele.
- Provided tech direction and consultation on technology strategy roadmap for assorted projects.
Senior Web Developer/Designer at Fashion Institute of Design & Merchandising (FIDM) (2013-01 – 2015-01)
Senior web developer and designer managing modern front-end websites
- Developed and maintained modern front-end websites
- Co-managed design and development of email newsletters distributed to 500,000+ subscribers.
Web Developer/Designer at Fashion Institute of Design & Merchandising (FIDM) (2010-01 – 2013-01)
Web developer and designer for museum exhibitions and events promotion
- Developed web application for promotion of FIDM museum exhibitions and events.
Junior Web Designer at Fashion Institute of Design & Merchandising (FIDM) (2008-01 – 2010-01)
Junior web designer for magazine-style site
- Designed materials for a magazine-style site.
Education
B.S. in Graphic Design – University of Cincinnati (2002-01 – 2007-01)

