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Ethan Mehas

Ethan Mehas

Senior Software Engineer - Frontend

Talent
New York City, New YorkMember since March 6, 2026
JavaScript (ES6+)TypeScriptReactHTML5CSSTailwindStorybookNode.jsNPM/PNPMViteYarnBabelWebpackESLintPHPGo/GolangGraphQLMySQLREST APIsVercelWCAG Accessibility StandardsFigmaAdobe PhotoshopAdobe IllustratorAdobe InDesignGraphic DesignWordPress CMSSEOPage Speed OptimizationWeb VitalsResponsive DesignProgressive EnhancementJestPlaywrightReact Testing LibraryCI/CDGitGitHub ActionsJenkinsVersion ControlAgileJIRAConfluenceUI PatternsInteraction DesignUsabilityA/B TestingMultivariate TestingClaude CodeGitHub CopilotCursor
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JavaScript (ES6+)TypeScriptReactHTML5CSS

About

15+ years of professional software engineering experience in enterprise-grade front-end web development, in high-traffic, distributed systems. Passionate about accessibility and performance.

Experience

Senior Software Engineer, Growth (Subscription Revenue) at The New York Times (2022-01 – Present)

Senior software engineer focused on subscription revenue growth initiatives

  • Strategized and executed engagement, upgrades and retention initiatives in existing user base.
  • Diagnosed and resolved software defects across the full technology stack.
  • Designed and sustained automated testing suites (unit, integration, and end-to-end tests).
  • Performed multivariate (A/B) testing and experimentation to refine user onboarding processes, feature adoption rates, subscription conversion, and holistic product satisfaction.
  • Orchestrated AI-assisted dev workflows utilizing Claude Code, Copilot, and Cursor.

Software Engineer, Growth (Standalone Products) at The New York Times (2020-01 – 2022-01)

Software engineer leading tech team for acquisition pages and assets

  • Led tech team of 5 engineers to build acquisition pages and assets.
  • Mentored junior engineers and contributed to interview and hiring processes.

Associate Engineer, Growth (Digital Acquisition) at The New York Times (2017-01 – 2020-01)

Associate engineer focused on subscription conversion and product experience

  • Focused on subscription conversion, and overall product experience.
  • Optimized user onboarding and feature adoption.

Senior Web Applications Developer at Charter Communications (2016-01 – 2017-01)

Senior web applications developer during Time Warner Cable acquisition

  • Co-led all front-end development during the Time Warner Cable (now Spectrum) acquisition, supporting redevelopment of e-commerce sites.
  • Optimized performance, accessibility, and responsive behavior, enhancing the user experience for over 25 million customers on Time Warner Cable and Spectrum sites.

Web Developer, Freelance at Let's Build (2016-01 – 2018-01)

Freelance web developer creating WordPress-based brand identity sites

  • Created WordPress-based brand identity sites for diverse clientele.
  • Provided tech direction and consultation on technology strategy roadmap for assorted projects.

Senior Web Developer/Designer at Fashion Institute of Design & Merchandising (FIDM) (2013-01 – 2015-01)

Senior web developer and designer managing modern front-end websites

  • Developed and maintained modern front-end websites
  • Co-managed design and development of email newsletters distributed to 500,000+ subscribers.

Web Developer/Designer at Fashion Institute of Design & Merchandising (FIDM) (2010-01 – 2013-01)

Web developer and designer for museum exhibitions and events promotion

  • Developed web application for promotion of FIDM museum exhibitions and events.

Junior Web Designer at Fashion Institute of Design & Merchandising (FIDM) (2008-01 – 2010-01)

Junior web designer for magazine-style site

  • Designed materials for a magazine-style site.

Education

B.S. in Graphic Design – University of Cincinnati (2002-01 – 2007-01)

Skills

Senior Software Engineer - Frontend

Reviews

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