Eusebia Cuello

Strategic healthcare executive with over 20 years of progressive leadership experience across managed care, home care, community-based healthcare, and telecommunications. Proven record of driving market expansion, revenue growth, high-performing team development, and community partnership strategy. Experienced in Medicaid/MLTC enrollment growth, healthcare referral pipeline development, and multi-site operational leadership.

Recognized for exceeding revenue targets, building sustainable partnerships, and strengthening organizational brand presence in competitive markets.

Business Development & Marketing Manager at People care (2025-08 – Present)

Business Development & Marketing Manager at First Chinese Presbyterian Home Attendant Corp. (2025-04 – 2025-08)

• Lead strategic business development initiatives to expand referral networks across hospitals, rehabilitation centers, MLTCs, and community-based organizations.
• Strengthened provider partnerships resulting in increased home care referral pipeline and service expansion opportunities.
• Directed community engagement campaigns, outreach events, and digital marketing strategies to drive brand visibility and workforce recruitment.
• Collaborated with executive leadership and care coordination teams to optimize intake processes and improve conversion metrics.
• Conducted market trend analysis to identify growth opportunities and competitive positioning strategies.

Facilitated Enrollment Specialist at EmblemHealth (2024-10 – 2025-06)

• Represented the organization at high-impact community enrollment initiatives, strengthening brand trust and public visibility.
• Increased Medicaid, Essential Plan, QHP, and CHP enrollments through strategic outreach and needs-based consultation.
• Served as liaison between community members and care teams to enhance retention and member satisfaction.

Agency Senior Partner at Comfort Home Care Agency (2020-05 – 2024-09)

• Oversaw care coordination services for elderly and disabled populations.
• Led strategic outreach and partnership development initiatives to increase agency referrals and community presence.
• Supported operational planning, compliance oversight, and service quality improvement initiatives.

Senior Facilitated Enroller at Healthfirst (2003-08 – 2020-05)

• Directed large-scale community outreach initiatives enrolling underserved populations into managed care programs.
• Coordinated enrollment operations across hospitals, private practices, and multi-agency networks.
• Surpassed performance targets by 135%, earning multiple President's Club recognitions.
• Recognized as Most Valuable Enroller (Manhattan) across multiple years for leadership and performance excellence.

Express Point Supervisor at Verizon (2001 – 2003)

• Managed 12 employees across six regional locations.
• Improved operational efficiency, sales performance, and workforce training programs.
• Increased regional sales by 175% through structured leadership and performance management.

Express Point Representative at Verizon (2000 – 2001)

• Exceeded quarterly sales targets by 213%.
• Promoted to Supervisor within one year based on leadership and performance results.

Master of Business Administration (MBA) in Healthcare Management – West Texas A&M University (2021-12)

Bachelor of Arts in Business Administration – Universidad Autónoma de Santo Domingo (2000-10)