Fatima Zaheer

Digital designer, small business owner, and ASU UX graduate student with a psychology background. Experienced in digital content creation and business operations, with a degree-driven focus on user experience, human factors, and accessibility. Skilled at performing accessibility audits and heuristic evaluations to turn complex workflows into intuitive and compliant interfaces.

Detail-oriented and passionate about driving positive user outcomes by creating experiences that lower friction and minimize cognitive load.

Founder & Content Designer at PhatyCrafts (2025-05 – Present)

Self Employed

• Founded and operate an e-commerce platform specializing in digital assets, using customer behavior as a testing ground for interface delivery strategies.
• Built cohesive brand identity systems across digital storefronts using uniform typography frameworks and structured layout grids.
• Produced photo and video-based product visuals to drive reach and engagement across social platforms.

Master of Science in User Experience – Arizona State University (2025-08 – 2027)

Diploma Certificate in Graphic Design – Karachi School of Art (2022-07 – 2023-01)

Bachelor of Science in Professional Psychology – Bahria University (2018-01 – 2022-03)