Marketing & Sales Manager at Gastronómica Miami (2025-11 – 2026-05)
- Designed and executed a full-funnel marketing strategy for the Miami F&B market, integrating demand generation, digital performance, and brand experience initiatives.
- Leveraged AI-powered automation tools including GoHighLevel and HubSpot CRM to build automated lead nurturing workflows, reducing manual follow-up time and accelerating the sales cycle.
- Drove a 2X revenue increase in the B2B channel within the tenure period through targeted account-based marketing campaigns and strategic partnership development.
- Managed Meta and Google Ads campaigns with continuous ROI-based optimization, increasing digital traffic and online reservations month-over-month.
- Strengthened customer retention through loyalty programs and email marketing sequences, extending customer lifetime value and growing average ticket size.
Marketing & Sales Manager at DC Industrial (2024-11 – 2025-11)
- Designed and implemented a B2B Go-to-Market strategy for the industrial machinery sector, building a qualified MQL/SQL pipeline and shortening the sales cycle through segmented nurturing campaigns.
- Led the digitalization of the commercial area by integrating CRM systems (HubSpot), marketing automation, and data analytics to improve sales decision-making and reduce Customer Acquisition Cost (CAC).
- Developed trade marketing materials and campaigns targeting distributors and industrial clients, strengthening brand presence at trade shows and specialized channels.
- Coordinated the internal sales team by setting segment-based goals, incentive structures, and performance reporting systems that boosted commercial productivity.
Marketing Director at HAS Companies (2024-01 – 2024-11)
- Drove innovative Go-to-Market and digital marketing strategies that positioned HAS as a sector leader, aligning brand strategy with P&L goals and enhancing sales team performance.
- Managed internal design and digital communication teams while coordinating with external agencies for the development of specialized digital products.
Marketing Consultant Director at Independent Consultant (2020-01 – 2023-12)
- Increased client revenue by 9% within the first year of engagement; elevated brand value by 45% through Go-to-Market repositioning and customer lifecycle optimization for entrepreneurs worldwide.
- Grew customer acquisition by 5% and extended customer lifecycle by 33%, refining methodologies across digital marketing, sales, and branding.
General Manager at BrandingCo (Digital Marketing Agency) (2014-01 – 2020-12)
- Led strategic initiatives resulting in 6X company growth, 75% operational profitability improvement, and sustained 20%+ sales growth over 5 years.
- Oversaw expansion of regional supermarket chains from 5 to 30+ outlets; managed IDB-backed franchise development, establishing the agency as a key player in the Caribbean region.
Marketing & Sales Director at Shell Colombia Reseller Program (2011-01 – 2014-12)
- Implemented Shell's global marketing plan, achieving 15% annual sales growth across B2C and B2B channels, and increasing the sales quota by 25% during tenure.
Key Account Manager at Exxon Mobil Reseller Program (2009-01 – 2011-12)
- Orchestrated a commercial growth plan that increased average customer ticket by 12%, improved customer retention by 30%, and expanded sales volume by 40% in the assigned region.
