Fiona Dawn

Strategic communications specialist with 7+ years of cross-industry PR experience spanning blockchain, fintech, wellness, and entertainment. Proven success leading global media campaigns, crafting executive messaging, and securing coverage across major outlets (Yahoo Finance, Bloomberg). Skilled in crypto communications, brand storytelling, and building narratives that bridge technology, health, and culture.

Communications & Marketing Director - Greenland Herbal Wellness

(2022-01)

• Leads brand communications, digital marketing, and PR for a 30-year-old herbal supplement company.
• Developed integrated messaging and wellness storytelling bridging traditional Chinese medicine with modern consumer audiences.
• Spearheaded Amazon FBA growth, influencer partnerships, and compliance-based product communication.
• Coordinates media, design, and eCommerce teams to ensure brand consistency across campaigns and platforms.
• Strengthened brand visibility and revenue through health industry collaborations and digital PR strategies.

PR & Communications Strategist - eCash / Neonomad Finance

(2021-01 - 2022-12)

Contract

• Developed and executed blockchain PR campaigns across DeFi and NFT music verticals; secured coverage in Yahoo Finance and Bloomberg.
• Authored technical and roadmap communications explaining crypto innovations in accessible, media-ready narratives.
• Supported rebranding strategy, messaging, and content for DeFi exchange Neonomad.
• Collaborated with developers and marketing teams to align crypto brand voice across web, social, and press materials.
• Cultivated relationships with crypto journalists, influencers, and content creators to drive engagement and adoption.

Entertainment & Media Communications Consultant - Independent / China Media Partnerships

(2017-01 - 2021-12)

• Served as bilingual host and media strategist for QQ Music, Warner, Universal, and CCTV; expanded audience reach across Western and Asian markets.
• Managed event communications and red-carpet activations for brands (FIBA World Cup, Winter Olympics, Converse, NBA).
• Scripted and directed broadcast programming for global audiences; developed cross-cultural messaging for Western artists entering Asian markets.
• Produced and localized creative content for digital campaigns, translating trends from Douyin to TikTok.

Radio Host & Producer - Metro Radio

(2015-01 - 2017-12)

• Hosted and produced '8+', a nightly bilingual talk show spotlighting international music and culture.
• Conducted interviews with top-tier guests (Linkin Park, One Republic, The XX) bridging cultural insights between East and West.
• Managed sponsorship collaborations and media partnerships with film, music, and tech brands.

Marketing/PR Associate - OCEANS Sports Marketing

(2015-01 - 2015-12)

• Drafted PR briefs, managed press coordination, and executed media events for Euroleague and major sports partnerships.
• Built long-term client relationships and generated brand collaboration opportunities across the sports sector.

Executive Program - Blockchain in Business - Columbia University (2022-01 - 2022-12)

B.A. - Communications & Chinese Studies - University of Washington (2012-12)

Chinese Language & ICLP Program - National Taiwan University (2010-01 - 2010-12)