Flavia Cruz

Senior Marketing & Growth Strategist with 15+ years of experience steering B2B demand generation, product/solution marketing, and complex go-to-market (GTM) strategies across technology, enterprise, and SaaS sectors. Proven track record of scaling pipeline generation programs (driving 200%+ pipeline growth) and managing multi-million-dollar media portfolios across Google Ads, YouTube, LinkedIn, and Meta platforms with a relentless focus on ROI optimization. Expert in translating complex data into actionable customer acquisition strategies for global brands—including Ingram Micro, IBM, Dell, Microsoft, CitiBank, and Adobe, while aligning cross-functional sales, product, and technical teams.

Early adopter of AI-driven marketing infrastructure, featuring early-stage deployment of IBM Watson inside strategic enterprise solutions workshops.

Founder & Lead Marketing Consultant - Triads

(2013-01)

Led go-to-market (GTM) strategy and digital marketing consulting for enterprise technology firms and top-tier digital agencies, driving demand generation and B2B customer acquisition.

• Managed multi-million-dollar paid media budgets across Google Ads (Search, YouTube, Performance Max) and social platforms, driving pipeline growth of 200%+ and improving ROAS/CAC by 50%.
• Served as Embedded Media Supervisor for Cappuccino Digital (2013-2015 / 2021-2022), directing integrated digital and offline campaigns from awareness to conversion.
• Optimized campaign performance during the Cappuccino partnership, driving up to 300% e-commerce growth within 3 months within a low-search-volume, highly niche product category.
• Accelerated new business development initiatives, securing Tier-1 enterprise clients like Citi and winning competitive pitches against global agencies including Ogilvy, resulting in ~$2M in secured client investments.
• Partnered with cross-functional stakeholders (sales, product, technical teams) to align marketing execution with revenue objectives, contributing to multi-million-dollar pipeline impact.
• Delivered strategic marketing workshops on early AI-driven applications using IBM Watson, accelerating enterprise adoption of data-driven marketing practices across multiple corporate stakeholders.

Media Supervisor - Publicis Groupe (SapientNitro)

(2011-01 - 2013-12)

Supervised media strategy and execution for tier-1 enterprise clients, maintaining primary account responsibility for Sony and driving integrated digital campaign delivery across multiple business units.

Master of Business Administration - Digital Marketing - IMPACTA COLLEGE OF TECHNOLOGY (2014-01 - 2015-12)

Bachelor's Degree - Social Communication, Advertising and Marketing - LAUREATE INTERNATIONAL UNIVERSITIES (2009-01 - 2013-12)