Florence

I've spent 14+ years in brand development, digital strategy, and integrated marketing, helping startups, local businesses, agencies, trade associations, and Fortune 500 companies build cohesive digital presences that drive real results, from platform growth and brand awareness to qualified leads. My work spans content strategy, web and campaign management, social media, and event marketing. I'm comfortable owning projects end-to-end from web architecture and content strategy to social media graphics and video, to executing campaigns across digital and traditional channels.

I thrive working in a collaborative environment and making the vision happen. I lead with collaboration and creativity, and my sweet spot is turning the big idea into grounded, strategic execution that actually generates engagement.

VP of Operations | Creative & Brand Strategy at Modenus Media / Designhounds (2013-01 – 2025-01)

• Lead brand strategy, messaging, and content development for a global B2B media company serving the interior design industry
• Develop and execute integrated marketing campaigns across social, digital, newsletter, and live event channels
• Design graphics and produce digital content across all company platforms
• Grew 6 social platforms to 100K+ targeted followers through organic community-building and campaign strategy
• Built and scaled a community of 1,000+ interior design professionals
• Produced and managed 65+ in-person events globally for partner brands, trade associations, and organizations
• Produced 45+ webisodes and virtual events
• Developed program sales decks and led sponsorship sales efforts
• Managed marketing and program budgets
• Collaborated cross-functionally with global teams on content governance, brand consistency, and international content scaling across regional platforms
• Secured media coverage and brand features in Forbes, House Beautiful, Design Milk, PR Newswire, and KBB Online

Digital Media Consultant at M2 Consulting Group (2023-01 – 2026-01)

• Develop brand strategies, content roadmaps, and digital growth plans for Fortune 500 companies and global associations
• Build B2B digital dashboards and full-funnel content strategies including market growth, targeted campaigns, and event integration
• Design and execute targeted social media campaigns with ongoing community monitoring and engagement analysis
• Managed campaign URLs and UTM tracking to measure cross-channel performance; delivered comprehensive reporting and platform analytics to inform strategy optimization
• Developed website creative direction and mockups including blog and content area design, collaborating with development team on execution

Digital Media Specialist at O'Reilly-DePalma PR (2014-01 – 2016-01)

• Managed social media channels and daily engagement for agency client
• Grew blog and website traffic through SEO-driven content strategy, keyword optimization, and metadata best practices using WordPress CMS

Social Media Specialist at White Good Agency (2016-01 – 2018-01)

• Managed full social media presence across 5 agency clients spanning small businesses and Forbes-recognized brands
• Developed short and long-term content and growth strategies for each client
• Grew client social followings by an average of 75%
• Delivered comprehensive campaign reporting with full platform analytics and performance insights

Board Member (Non-Profit) at Alliance for the Chesapeake Bay (2019-01 – 2022-01)

• Consulted on marketing strategy and brand development in quarterly board meetings
• Collaborated with marketing team to develop effective content strategies and campaigns
• Reviewed and provided guidance on marketing budgets and performance reports

Bachelor Program in Marketing – University of Maryland Global Campus

Certificate in Digital and Social Media Marketing – S.I. Newhouse School of Public Communications, Syracuse University

Associate in Business Management – Seminole State College of Florida