Francine Marseille

Senior communications executive with more than three decades of experience shaping public narratives, protecting brand reputation, and leading high-visibility communications strategies across corporate, nonprofit, government, media, and entertainment sectors. Known for serving as a trusted advisor to executive leadership, navigating crisis environments, and translating organizational vision into clear, compelling messaging that resonates with diverse stakeholders. Brings deep hands-on expertise in media relations, executive positioning, internal communications, and community engagement, with a proven ability to lead cross-functional teams, manage complex events, and deliver measurable results.

Recognized for building strong relationships with press, public officials, boards, and partners while aligning communications efforts with long-term business and reputational goals.

CONSULTANT at Hollywood Independent Music Awards, Hollywood Music in Media Awards (2003-01 – Present)

Provided senior-level communications and event leadership for nationally recognized entertainment awards programs.

• Managed media relations, sponsorships, and celebrity engagement.
• Oversaw multi-location events and televised productions.
• Coordinated red-carpet logistics and press operations.
• Strengthened brand positioning and sponsor visibility.
• Maintained long-term partnerships with industry stakeholders.

OWNER / PUBLIC RELATIONS, MARKETING & EVENT MANAGEMENT SPECIALIST at Marseille & Company Management (1994-01 – Present)

Founded and scaled a full-service communications consultancy delivering strategic public relations, marketing, and event management solutions for clients across multiple industries. Served as senior advisor and spokesperson, overseeing messaging strategy, crisis communications, and executive visibility initiatives. Built long-term client relationships by aligning communications programs with business growth, reputation management, and community impact.

• Led integrated PR and communications strategies spanning media relations, executive messaging, social media, and brand positioning.
• Acted as primary spokesperson and media liaison, securing consistent regional and national coverage for clients.
• Designed and executed crisis communications plans, ensuring message discipline during high-risk situations.
• Built, mentored, and managed cross-functional teams, freelancers, and vendor partners to deliver high-profile initiatives.
• Directed large-scale events including press junkets, red-carpet premieres, and community engagements.
• Partnered with government agencies, chambers of commerce, and tourism offices to drive economic and public impact.

CONTRACT EXECUTIVE DIRECTOR at USA International Harp Competition (2024-05 – 2025-06)

Brought in to lead organizational communications, marketing, and public engagement for a globally recognized nonprofit. Oversaw external relations while aligning messaging with board priorities, funding objectives, and international visibility goals.

• Directed all public relations, marketing, and media outreach initiatives.
• Developed executive communications, press releases, and promotional campaigns.
• Built partnerships with city leadership, tourism boards, and cultural organizations.
• Led grant writing efforts, sponsorship acquisition, and donor communications.
• Managed major events and coordinated international media coverage.

EXECUTIVE DIRECTOR at Friday After 5 (2020-01 – 2023-01)

Provided senior leadership for communications, public relations, and community engagement for a large-scale music and cultural event series. Played a critical role in expanding attendance, sponsorship, and regional recognition.

• Led public relations strategy and served as lead spokesperson.
• Strengthened media partnerships and secured consistent press coverage.
• Collaborated with city, county, chamber, and tourism officials to drive economic impact.
• Developed crisis communications protocols and operational messaging.
• Managed volunteers, sponsors, and cross-functional event teams.

NEWS PLANNER/PRODUCER at KUSI - Channel 9 News (2013-01 – 2016-01)

Supported newsroom leadership by developing story strategy, coordinating live programming, and managing guest relations. Ensured editorial alignment, accuracy, and strong on-air messaging.

• Planned daily news coverage and special programming.
• Coordinated with executive producers, anchors, and directors.
• Built relationships with political, business, and community leaders.
• Prepared scripts, talking points, and visual content for broadcast.
• Maintained high editorial standards under tight deadlines.

DIRECTOR OF PUBLIC RELATIONS at The Art Institute of California-Los Angeles (2002-01 – 2004-01)

Led institutional public relations strategy across multiple campuses, supporting enrollment growth, brand visibility, and internal alignment.

• Developed and executed comprehensive PR and crisis communications plans.
• Managed regional PR teams and agency partners.
• Secured significant media coverage at local, regional, and national levels.
• Advised executive leadership on messaging and reputation management.
• Supported HR communications, training initiatives, and change management.

DIRECTOR OF PUBLIC HEALTH AND SCHOOL NURSING RELATIONS at Quantum, Inc. (1997-01 – 2002-01)

Oversaw corporate communications for healthcare and education products, ensuring regulatory compliance and brand credibility.

• Led FDA-compliant communications for new product launches.
• Managed press relations, branding, and educational content development.
• Coordinated international trade shows and promotional campaigns.
• Executed crisis communications and stakeholder messaging.
• Strengthened partnerships with healthcare and education leaders.

MANAGER OF PUBLIC RELATIONS/MARKETING at NCJW (1996-01 – 1997-01)

Served as the lead communications and marketing professional for a mission-driven nonprofit organization, supporting brand awareness, fundraising initiatives, and community engagement. Worked closely with leadership to strengthen external visibility while ensuring consistent internal communications across programs.

• Developed and executed press campaigns that increased regional media coverage and community recognition.
• Managed public relations strategy, messaging, and media outreach aligned with organizational mission.
• Led planning and promotion for fundraising and community-based events.
• Oversaw website content, newsletters, and printed communications materials.
• Strengthened relationships with local media, partners, and stakeholders.

MARKETING/PROMOTIONS CONSULTANT at ShowTime Original Pictures (1994-01 – 1996-01)

Provided strategic marketing and promotional support for original home video releases and entertainment properties. Collaborated with creative teams, distributors, and publicists to ensure effective product launches and sustained audience engagement.

• Designed and executed promotional campaigns for original film releases.
• Coordinated screening events and promotional appearances.
• Worked closely with distribution partners to align messaging and branding.
• Served as liaison between talent representatives and marketing teams.
• Supported press outreach and publicity initiatives for home video products.

DIRECTOR OF MARKETING/PROMOTIONS AND CREATIVE DEVELOPMENT at Vista Multimedia (1993-01 – 1994-01)

Led marketing, creative development, and promotional strategy for multimedia and broadcast content. Oversaw creative teams while managing partnerships with licensees and broadcast networks.

• Directed creative development initiatives across multiple media platforms.
• Managed cross-promotional campaigns with licensors and distribution partners.
• Supervised designers, writers, and production teams.
• Secured final sales agreements with broadcast networks.
• Ensured brand consistency and messaging alignment across markets.

MANAGER OF MARKETING AND PUBLICITY at Full Moon Entertainment (1992-01 – 1994-01)

Held a senior marketing role supporting national publicity, sales promotions, and special events for a major entertainment brand. Played a key role in audience engagement and brand expansion.

• Developed and executed national sales promotions and publicity campaigns.
• Coordinated press tours and promotional appearances.
• Managed special event marketing initiatives tied to film releases.
• Collaborated with sales, distribution, and creative teams.
• Strengthened media relationships to support ongoing publicity efforts.

NATIONAL SALES MANAGER at Rank Retail of America (1986-01 – 1989-01)

SPORTS REPORTER (SEASONAL) at KOWL-Radio (1982-01 – 1986-01)

CAMERA OPERATOR, AUDIO/EDITING, TECHNICAL NEWS DIRECTOR at WVJS TV 2 (1976-01 – 1980-01)

Master's Degree in Communications/Radio-TV-Film – California State University Fullerton

Bachelor's Degree in Communications/Radio-TV-Film – California State University Fullerton