Wine & Spirits Marketing Professional
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Dynamic and results-oriented wine and spirits professional with over 16 years of experience spanning retail, wholesale, importation, and portfolio management across diverse markets. Proven track record of driving brand growth, market expansion, and revenue generation through innovative sales strategies, data-driven business development, and collaborative project leadership. Adept at expanding market share and accelerating distribution by leveraging long-standing relationships with retailers, restaurants, brokers, collectors, and international producers.
Recognized for aligning cross-functional teams, leading sales enablement efforts, and crafting compelling brand narratives that resonate with trade and consumers alike. A strategic thinker with a hands-on approach to execution, known for cultivating meaningful partnerships and delivering lasting value across the three-tier and DTC landscapes.
Portfolio Manager, Sales & Marketing – Broad Market, Chains, and DTC at Amphorium Brand Development (2015-01 – Present)
Founded and scaled an import and brand development firm from launch to ~1,280 cases/year (+400% growth), curating a portfolio of boutique wine producers from France, Austria, Portugal, and Spain alongside premium spirits. Directed brand identity, portfolio strategy, and market entry for artisanal wines and craft spirits, with a focus on elevating presence in luxury on- and off-premise accounts.
Regional Sales Manager at Sinegal Estate Winery (2024-01 – Present)
Appointed to reintroduce and expand the estate's presence across Los Angeles, Southbay Beach Cities, LA North, Santa Barbara, Mammoth, and Bakersfield. Positioned Sinegal as a leading choice for luxury wine programs, increasing active points of distribution by over 300% and growing case volume from ~320 to 950/year (+197%) within eight months through strategic territory planning, targeted account development, and high-touch engagement.
Business Development Manager, Key Accounts at V59 Wines (2014-01 – 2016-01)
Recruited by industry peers to expand V59's presence in LA Metro, with a focus on prestige categories including Armagnac, Burgundy, Champagne, and other classic French appellations. Scaled sales from ~280 to ~930 cases/year (+232% growth) through curated trade education, portfolio tastings, and high-touch account service.
Business Development Manager, Chains & Key Accounts at Angeles Wine Agency (2013-01 – 2014-01)
Recruited to manage key accounts, streamline sales operations, and elevate the market positioning of the French wine portfolio in preparation for acquisition. Grew Whole Foods regional placements from ~540 to ~1,400 cases/year (+159%) through seasonal programming, staff engagement, and in-store activations.
Key Accounts Specialist, Chain Accounts Representative at Titan Wine and Spirits (2010-01 – 2013-01)
Recruited to grow South American and California wine portfolio across national and independent retail accounts in Southern California. Increased Argentine wine portfolio from ~386 to ~1,140 cases/year (+195%) in fine dining, specialty retail, and key chain placements including Costco, BevMo, Vons-Albertsons, Whole Foods, and Cost Plus World Market.
Assistant Manager, Wine Selection and Retail Sales at Los Angeles Wine Company (2009-01 – 2009-12)
Delivered personalized wine consultations to a diverse clientele, supporting both in-store and online operations in a fast-paced fine wine retail environment.
Bachelor of Science in Business Administration – Notre Dame de Namur University