Freda Richards

Strategic digital marketing leader and entrepreneur with deep experience building and scaling creative brands, agencies, and audience-centered platforms. Known for blending analytical rigor with human-centered communication to solve complex challenges, amplify voices, and generate measurable growth. Engaging podcast host and advocate for neurodiversity, bringing clarity, empathy, and intellectual curiosity to every project.

Passionate about connecting data, creativity, and people in ways that are smart, effective, and — yes — a little bit fun.

Podcast Host at University of Phoenix (2024-09 – Present)

Host engaging podcast episodes discussing higher education trends and student success stories

• Host engaging podcast episodes discussing higher education trends and student success stories
• Research and prepare compelling content that resonates with diverse audiences
• Conduct interviews with faculty, students, and industry professionals
• Collaborate with marketing teams to promote episodes and expand reach

Manager Digital Campaigns at University of Phoenix (2022-05 – Present)

Lead strategic planning of multi-channel digital marketing campaigns

• Lead strategic planning of multi-channel digital marketing campaigns
• Manage campaign budgets, optimize ad spend, and analyze ROI
• Oversee digital advertising across Google Ads, social media, and programmatic
• Collaborate with cross-functional teams to align campaign objectives
• Implement A/B testing strategies to improve conversion rates
• Develop comprehensive reporting dashboards to track KPIs

Small Business Owner at Freda Media LLC (2020-02 – Present)

Operate media production company for content creation and digital marketing

• Operate media production company for content creation and digital marketing
• Manage business operations, client relations, and financial planning
• Provide consulting for brand development and social media strategy
• Produce high-quality video, audio, and visual content for diverse clientele
• Build and maintain strong client relationships driving growth

Director of Marketing Creative Services at Ottawa University Arizona (2021-10 – 2022-05)

Led creative services department overseeing brand strategy and content production

• Led creative services dept, overseeing brand strategy and content production
• Managed team of designers and videographers to deliver marketing materials
• Developed brand guidelines to ensure consistency across touchpoints
• Spearheaded digital transformation initiatives to improve engagement
• Analyzed campaign performance data to inform strategic decisions

Marketing Manager at Ottawa University Arizona (2018-04 – 2022-05)

Executed marketing strategies to increase brand awareness and enrollment

• Executed marketing strategies to increase brand awareness and enrollment
• Managed digital marketing: SEO, SEM, email, and social media campaigns
• Created compelling content for website, print materials, and digital channels
• Collaborated with admissions to develop targeted recruitment campaigns
• Monitored market trends to identify opportunities for differentiation
• Managed marketing budget and vendor relationships

Creative Director at Impact Church AZ (2017-05 – 2018-02)

Led creative vision for visual communications and brand initiatives

• Led creative vision for visual communications and brand initiatives
• Directed production of weekly service content: video, graphics, stage design
• Managed creative team to deliver high-quality content on deadlines
• Developed brand identity and style guidelines across media platforms
• Created engaging social media content to grow community engagement

Media Director at Catalyst Church (2015-01 – 2017-05)

Oversaw media production for video, audio, lighting, and livestream

• Oversaw media production: video, audio, lighting, and livestream
• Managed volunteer media team ensuring technical production quality
• Produced weekly content for services and online platforms
• Implemented technology solutions to enhance viewer experience
• Coordinated with staff to develop creative elements

Doctor's Degree in Management – University of Phoenix (2023-12 – 2027-04)

Master of Arts in Digital Communication and Media/Multimedia – Academy of Art University (2012 – 2014)

Bachelor of Arts in Communication and Media Studies – Grand Canyon University (2009 – 2012)