Fritzie Hezel Mercado

Marketing Coordinator / Digital Marketing Manager - Customer Service at Charms Media Works LLC (2025-04 – 2026-08)

Managed digital marketing, campaign coordination, client communications, and customer service activities for clients across real estate, finance, automotive, legal, retail, food, and consumer-brand industries.
Developed and coordinated multi-channel marketing strategies across social media, paid advertising, SEO/SEM, email marketing, content, and brand campaigns to support lead generation, customer inquiries, engagement, and campaign performance.
Supported marketing trade shows, exhibitions, networking events, and promotional activities, including travel and on-site coordination, preparation of marketing materials, client engagement, lead collection, and post-event follow-up.
Monitored campaign KPIs, website traffic, leads, and ROI using Google Analytics, Excel, and reporting tools; prepared performance updates for clients and management.
Created promotional graphics and digital advertisements in Canva and supported video editing for social media and marketing campaigns.
Managed client communications, campaign follow-ups, account relationships, online orders, purchasing, vendor coordination, and website-related services.
Supported recruitment and administrative functions while coordinating with creative teams, clients, vendors, and external partners to keep projects on schedule.

Marketing Manager / Marketing Coordinator at CMW Marketing Agency LLC (2021-01 – 2025-12)

Coordinated marketing campaigns, social media content, promotions, events, client communications, and project timelines across multiple accounts.
Helped plan and execute trade shows, brand activations, exhibitions, and promotional events, coordinating travel logistics, event materials, vendors, partners, and on-site marketing support.
Represented marketing initiatives at events by assisting with customer engagement, brand presentation, lead collection, and follow-up activities after events.
Maintained content calendars, campaign schedules, reports, client files, and marketing documentation; coordinated meetings and deliverables among clients, designers, creators, influencers, and external partners.
Prepared marketing reports, presentations, and performance updates using Google Analytics and Excel while supporting scheduling, email communication, data tracking, and customer follow-up.

E-Commerce & Marketing Specialist (Manager) at Brettos International Food Corporation (2019-01 – 2021-12)

Managed e-commerce and marketing coordination, including promotions, social media content, website updates, customer communications, and internal follow-ups.
Coordinated customer orders, purchasing, fulfillment, documentation, and service support while maintaining organized customer and e-commerce records.
Prepared reports and communicated updates to management while coordinating between marketing, purchasing, customer service, and operations teams.
Responded to customer inquiries and resolved order and service concerns professionally.

Front Desk Manager / Marketing Manager at Academy of Pastry & Culinary Arts Malaysia (2017-01 – 2020-12)

Coordinated marketing campaigns, social media content, advertising, events, and promotional activities to support student enrollment and brand awareness.
Managed front-office administration, including customer inquiries, scheduling, records, documentation, phone and email communication, and daily office coordination.
Supported event and promotional planning, prepared marketing materials, coordinated with internal teams, and assisted with customer and visitor engagement.
Prepared reports and operational updates and coordinated across marketing, administration, instructors, and front-office teams.
Provided professional customer service to students and visitors and handled questions and concerns.

Front Desk Supervisor / Guest Service Manager at Eastin Hotel Kuala Lumpur (2017-01 – 2017-12)

Coordinated reservations, schedules, guest records, customer inquiries, and communication between the front desk and other departments.
Supervised daily front-desk workflow, delegated tasks, maintained documentation, and supported smooth administrative operations.
Resolved guest concerns, monitored feedback, and prepared operational information for management.

Human Resources Officer at Yi San Korean Restaurant (2016-01 – 2016-12)

Coordinated recruitment, interviews, onboarding, payroll administration, employee records, workplace documentation, and employee communication.

Human Resources Assistant at Sunmoon Hotel (2014-01 – 2016-12)

Supported scheduling, recruitment coordination, onboarding paperwork, employee records, reporting, internal communication, and daily HR administration.

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