Gabriela Bayón

Visual artist and editorial photographer with a strong focus on fashion photography, visual storytelling, and creative concept development. I bring a versatile skill set across photography, styling, makeup, color theory, and visual arts, with a strong eye for talent and the ability to pull a project together from concept to final delivery. I build visual ideas from research and moodboards through to execution, with a refined eye for aesthetics, narrative, and detail.

My work spans self-directed editorial photography and collaborative projects with emerging brands.

Editorial Photographer · Self-Directed Creative Projects at Freelance (2023-01 – Present)

• Created editorial photography and self-directed visual concepts for emerging fashion and lifestyle brands (BLE, Sierra et Agua, No Words, Phillip Karto, and more)
• Developed visual concepts aligned with each brand's identity, mood, and storytelling goals
• Selected and coordinated talent, including models and creative crew, for each shoot
• Handled styling, composition, and location selection to achieve a cohesive visual result
• Produced photoshoots from concept through final image delivery
• Worked directly with founders and their teams to translate their vision into strong visual narratives

Teaching Assistant & Creative Mentor – Summer Fashion Program at Istituto Marangoni Miami (2025-06 – 2025-08)

• Mentored students ages 15–18 throughout the full creative process
• Guided drawing, photography, moodboards, and visual concept execution
• Provided constructive feedback from ideation through final presentation

Creative Advisor & Photographer – Thesis Projects at Istituto Marangoni Miami (2024-01 – 2025-05)

• Guided graduating students in fashion thesis concept development and visual strategy
• Advised on storytelling, wardrobe direction, and creative clarity
• Photographed final thesis projects aligned with each student's concept

Photographer & Makeup Artist at Phillip Karto (2024-01 – 2024-12)

• Produced editorial imagery with a focus on mood and visual consistency
• Applied natural makeup aligned with the creative concept
• Contributed to on-set direction for the brand's video production, supporting the director of photography and helping guide the model to keep the creative vision clear
• Contributed to styling decisions and shoot organization

Sales & Services Coordinator at Sephora (2021-01 – 2023-12)

• Recognized for leadership and a values-driven, client-first approach, setting the tone for how the team connected with customers
• Chosen to represent the store at luxury brand events (Dior, Gucci, and others), serving as the face of the team and building relationships with brand partners
• Coordinated sales initiatives, services, and in-store events
• Trained and supported beauty advisors with a focus on customer experience

Visual Artist & Illustrator · Independent Practice at Independent Practice (Present)

• Develop original artworks through drawing and mixed visual techniques
• Explore emotion, narrative, and form through personal artistic work
• Apply a fine-art sensibility to editorial and creative projects

Associate of Applied Science in Fashion Styling – Istituto Marangoni Miami (2025-05)

Graphic Design Studies – Instituto de Diseño de Caracas (2016-01 – 2017-12)