Gabriella Larios

Strategic communications and marketing professional with experience leading large-scale public engagement campaigns, influencer marketing initiatives, membership communications, and event promotion for one of San Antonio's largest nonprofit celebrations. Skilled in social media strategy, brand storytelling, event marketing, and cross-functional campaign management. Proven success increasing audience engagement, overseeing high-visibility programs, and coordinating communications supporting more than 100 official events each year.

MEMBERSHIP & COMMUNICATIONS MANAGER at FIESTA® SAN ANTONIO COMMISSION, INC. (2023-06 – Present)

• Coordinate and design promotional content, graphics, event announcements, newsletters, and membership marketing materials across print and digital channels.
• Manage all social media platforms for Fiesta® San Antonio, increasing average engagement to 24.8K interactions per post during Fiesta season and 5,565 interactions per post off-season.
• Manage marketing plans supporting over 100+ Official Fiesta® Events annually, along with Fiesta membership communications and year-round programming.
• Oversee a team of 20 official Fiesta influencers/content creators, guiding strategy, messaging, and brand alignment while coordinating campaigns that have generated over 31.8K views on a single post and additional reach across the full ambassador team.
• Oversee the Miss Fiesta® San Antonio Program, including application management, interview coordination, panel communication, finalist selection, and event oversight.
• Oversee vendor coordination, marketing materials, and communications for large-scale events including the Fiesta® Poster Unveiling & Miss Fiesta® Selection Event, Fiesta® Fiesta and additional membership activities.
• Received Gold & Silver Awards for Texas Festivals and Events Association Marketing Awards 2 years in a row.

COMMUNICATIONS & MARKETING ASSISTANT at SOLAR ELECTRIC TEXAS, LLC. (2020-09 – 2023-06)

• Coordinates, plans, and carries out marketing and sales events to promote company growth.
• Writes, and designs advertising, promotional, and marketing content across digital and print channels to effectively describe and promote Solar Electric Texas.
• Identifies target audiences to develop appropriate marketing and/or communication efforts.
• Manages budget and resources, analyzing results, marketing and/or communication strategies.

BACHELOR OF ARTS in COMMUNICATION – UNIVERSITY OF TEXAS AT SAN ANTONIO (2025-12)