Gabrielle Knight

A well-organized, highly attentive, proficient digital marketer with programmatic and streaming media planning and buying experience. Seeking a role to provide innovative and thoughtful media communication strategies that maximize clients' brand objectives and impact.

Coordinator, Programmatic & Streaming Media at StockX (2024-06 – Present)

Responsible for the domestic and global strategy and execution of digital media across programmatic and streaming channels with budgets ranging from $100K-$500K that focused on generating positive impact throughout the media funnel.

• Created and executed media across a range of programmatic and streaming channels, including Criteo, RTB House, Google Display & Video 360, Google Ads, and Spotify.
• Leveraged data insights across platforms to refine campaign and audience targeting strategies and optimize budgets and bids to maximize ROI across all channels.
• Collaborated with cross-functional teams and external vendors to ensure seamless integration of programmatic and streaming strategies with broader marketing initiatives.
• Identified incrementality opportunities through ongoing partner testing to drive customer acquisition growth.

Planner, Programmatic Planning, HX at Horizon Media (2023-03 – 2024-05)

Planned cross-channel campaigns (CTV, OLV, Display, and Native) across Constellation Brands, Bob's Discount Furniture, and NorthWestern Mutual portfolio with campaign budgets ranging from $200k-$1.3 million.

• Created, managed, and quality-assured programmatic media across a portfolio of Constellation Brands, Blue Triton, Honda, and Catholic/Dignity Health to ensure all campaigns met or exceeded the primary KPI.
• Implemented and assisted with best practices for bidding, budget management, ad operations, and reporting for multiple campaigns.
• Designed and executed strategies to improve performance for clients and supported recommendations with results data.

Buyer, Programmatic, HX at Horizon Media (2022-12 – 2023-02)

Accountable for campaign implementation, optimization, and overall management for various brands against the Horizon portfolio with budgets of $100K.

• Collaborated with the Digital Activation, Buying, and Analytics team as the main point of contact to identify and recommend potential strategic pivots and optimizations to ensure clients' media plans, goals, and objectives were executed successfully.
• Responsible for the development of strong programmatic media plans for a variety of clients.
• Developed and maintained relationships with external partners including vendors, SSPs, and DSP partners.

Associate, Precision, Programmatic at Starcom (2021-08 – 2022-07)

Responsible for campaign planning and set-up with budgets exceeding $100K including execution, management, and optimizations for Best Buy programmatic media campaigns.

• Effectively communicated digital strategies, rationale, and proposals for Best Buy clients and vendors.
• Oversaw the campaign QA process that ensured accurate campaign implementation, pacing, and performance.
• Handled daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Assisted in the development of client-facing campaign performance reports including data quality and insight development.

Bachelor of Science in Marketing – North Central University (2021)

Minor in Entrepreneurship – North Central University