VP / Director design
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I am a highly intuitive CMF (Color, Material, and Finish) designer and leader, with a strong passion for the footwear industry. Throughout my career, I have developed a deep understanding of the power of surface design in evoking emotional responses. I believe that great design is a harmonious duet between logic and instinct, and I constantly strive to strike the perfect balance between the two.
I excel in predicting and interpreting design trends. I have a proven track record of successfully identifying emerging styles, colors, and materials that resonate with consumers. My ability to look beyond the obvious allows me to bring innovative and forward-thinking concepts to life.
What truly sets me apart is my appreciation for the diversity of colors, surfaces, and materials available in the industry. I find joy in exploring new combinations that create a harmonious and visually captivating experience. By pushing the boundaries of traditional design, I aim to create footwear that not only looks stunning but also tells a compelling story.
I thrive in fast-paced environments, leveraging my creative problem-solving skills to deliver exceptional results on tight deadlines.
I am an experienced leader, in all layers of footwear design, with a demonstrated history of working in the sporting goods industry across all product creation categories. Skilled in Trend Forecasting and Analysis, Graphics, Concept Development and Sketching. Strong human resources professional with a natural and proven ability in leading a team