Digital Product Manager at The E.W. Scripps Company (2023-05 – Present)
Own product strategy for Scripps' entertainment brand portfolio, including ION, Grit, Laff, and Bounce, across web, mobile, and connected TV, with expanded support for the Local News portfolio spanning 70+ affiliate stations nationwide.
- Leveraged an AI-powered event-discovery tool to power a custom America 250 sponsor-placement initiative, auto-populating local market event listings and contributing to nearly $2M in incremental revenue
- Managed the full digital transition of Court TV following its sale to new ownership, including the website, mobile apps, and CTV apps
- Expanded scope to support the Local News portfolio (70+ affiliate stations nationwide) alongside primary ownership of the entertainment brand portfolio
- Currently piloting a third-party platform via A/B testing, evaluating added capabilities for editorial teams and a companion tool for sales and research teams
- Led cross-functional teams across engineering, design, brand, and operations to ship features via Agile, including dynamic scheduling APIs, enhanced video playback, and content discovery improvements
Product Manager, Digital Platforms at Eastern Kentucky University (2018-01 – 2023-05)
Official title "Sr. Web Developer"; functioned as product owner for the university web ecosystem. Served as de facto Product Manager for the university's digital platforms, with final approval authority for all web-related initiatives affecting 16,000+ students and prospective families.
- Championed and secured adoption of a university-wide Web Governance Policy, establishing a product ownership model and decision-making framework across 50+ departmental stakeholders
- Owned the product roadmap and backlog for the university's web ecosystem, prioritizing features against enrollment KPIs, user feedback, and stakeholder needs
- Led user research and content audits, including interviews and behavioral analytics, to identify friction points and validate feature decisions with students, staff, and faculty
- Drove a digital transformation from legacy systems to modern, scalable platforms, improving prospective student conversion rates by 15%
- Redesigned content and navigation based on user behavior data, reducing bounce rates by 10% and improving information findability
- Grew the digital product team from 1 to 8 FTEs (700% growth), building a product management culture and establishing Agile practices from the ground up
- Mentored team members and built cross-organization trust through product demos, release communications, and stakeholder workshops
Web Developer at Eastern Kentucky University (2015-08 – 2018-01)
Built and maintained university web platforms, establishing the technical foundation that enabled later product management work.
- Built and maintained the university website (HTML, CSS, PHP, JavaScript, CMS), supporting student recruitment, enrollment, and campus information needs
- Implemented accessibility (WCAG 2.1), SEO, and content management improvements across the site
- Partnered with marketing and enrollment teams on digital campaigns and landing pages supporting recruitment goals
- Documented CMS workflows, accessibility standards, and SEO best practices, enabling content teams to publish independently and cutting support requests 40%
- Trained staff across departments on web best practices, brand standards, and content management
- Established the processes and standards that became the foundation for the governance framework and product management role that followed
Business Analyst at KY Administrative Office of the Courts (2015-03 – 2015-08)
- Translated user requirements into actionable user stories and acceptance criteria for the development team
Computer Analyst at City of Lexington, KY (2012-09 – 2014-12)
- Developed web governance strategies and built consensus on website direction across 70+ city departments
