Genevieve Moorer

I’m a marketing student at the University of Alabama with a background in game day operations and fan engagement, and I love creating experiences that bring people together. I’m especially drawn to books that feel immersive, whether that’s romance, fantasy, or romantic suspense and I enjoy connecting stories to real-life emotions and communities. I’m interested in the way books are marketed, discussed, and shared, especially through events, social media, and reader communities like BookTok.

Barista & Customer Service at Starbucks (2024-06 – 2024-09)

• Delivered customer service in a high-volume environment
• Maintained quality, speed, and accuracy while balancing registers and processing transactions
• Communicate customer requests to management and contribute to resolving complaints

Game Day Operations and Marketing Assistant at Austin Peay State University (2022-11 – 2025-05)

• Planned and executed fan engagement activities (interactive games, on-field recognitions) to enhance the game day atmosphere
• Designed tailored promotions across multiple sports, boosting fan participation
• Coordinated special recognitions (alumni, sponsors, community groups), ensuring smooth live event logistics
• Supported pre-game setup, in game promotions, and post-game breakdown, maintaining a dynamic and organized environment
• Ran the apparel store's instagram

Marketing Intern at University of Alabama (2025-08 – Present)

• Execute fan engagement activities to help enhance game day atmosphere
• In office hours to help make playlists, come up with themes, and get things ready for game days
• Supported pre-game setup, in game promotions, and post-game breakdown, maintaining a dynamic and organized environment

Gameday Operations at University of Alabama (2025-10 – 2026-06)

Director of Gameday Operations at Alabama Women's Hockey (2026-06 – Present)

• Lead all game day operations for home games, overseeing event execution from setup through postgame.
• Coordinate and supervise game day staff and volunteers to ensure smooth operations.
• Manage the official game clock, scoreboard, penalty boxes, and statistical operations.
• Develop game day procedures and assign responsibilities to staff members.
• Collaborate with marketing, media, and team leadership to create an engaging fan experience.
• Troubleshoot operational issues during games while maintaining a professional, organized event environment.

Bachelor of Science in Marketing – The University of Alabama, Culverhouse College of Business (2029-05)