Geoff Matthews

Senior Analytics and Data Science leader with 20 years of experience applying statistical modeling, predictive analytics, experimental design, and business intelligence to solve complex organizational challenges. I have a firm understanding of Higher Education analytics and benchmarking. I have expertise in SQL, Python, R, Power BI, Tableau, Excel, DAX, and Microsoft Fabric with extensive experience designing analytical frameworks, integrating data from multiple enterprise systems, and translating complex business problems into evidence-based recommendations.

Experienced developing predictive models, conducting statistical analyses, designing experiments, automating analytical workflows, and partnering with technical and business leaders to drive strategic decision-making. I am skilled in formulating research hypotheses and implementing tests for them. I have experience with Qualtrics, survey design and analysis.

Assistant Director, Business Analytics - Salt Lake Community College

(2023-08 - 2026-04)

• Partner with executive leadership to define analytical strategies, identify business questions, and develop data-driven solutions supporting institutional priorities.
• Designed and deployed more than 15 enterprise Power BI dashboards providing operational intelligence, KPI monitoring, and self-service analytics.
• Automated data preparation and reporting workflows using Microsoft Fabric and Power Automate, improving reporting efficiency and reducing manual effort.
• Designed analytical methodologies to evaluate relationships between tutoring interventions and student success using statistical analysis and predictive techniques.
• Applied regression analysis, correlation analysis, and experimental design principles to evaluate program effectiveness and identify performance drivers.
• Co-chaired multi-department committee to make recommendations for program transparency and access.
• Developed reusable analytical processes and reporting standards that improved scalability and consistency across multiple reporting initiatives.
• Mentored analysts in SQL, Power BI, data visualization, statistical analysis, and analytical problem solving.
• Utilize GitHub for version control with SQL and Power BI dashboards.
• Utilize AI for code reviews, data validation.

Associate Director, Data & Reporting - Utah Valley University

(2012-08 - 2023-07)

• Led enterprise analytics initiatives supporting strategic planning, operational performance, and institutional effectiveness.
• Designed analytical models and statistical methodologies used to evaluate organizational performance and guide executive decision-making.
• Developed complex SQL solutions to integrate, transform, and analyze large datasets from multiple enterprise systems.
• Applied predictive analytics, regression modeling, forecasting techniques, and statistical inference to support planning and program evaluation.
• Conducted exploratory data analysis to identify trends, behavioral patterns, and operational improvement opportunities.
• Designed KPI frameworks and executive dashboards that communicated analytical findings through effective visual storytelling.
• Collaborated with stakeholders to translate business challenges into analytical projects and strategic recommendations.
• Standardized enterprise reporting methodologies and improved data quality, governance, and documentation practices.
• Presented analytical findings and recommendations to executive leadership, governance committees, and institutional stakeholders.

Master of Science - Sociology - Utah State University

Bachelor of Science - Psychology - University of Utah