George Merturi

Marketing and sales-operations professional with 10+ years of experience driving B2B growth through data-driven campaigns, CRM systems, and strategic brand management. Skilled in HubSpot, marketing analytics, and digital advertising. Experienced leading teams, managing budgets, and developing full-funnel marketing plans that convert prospects into loyal clients.

Marketing Director / Operations Manager - Heneghan Services | CT Gutter | CT Stormwater Authority - Greenwich, CT

(2020-01)

• Developed and executed marketing strategies across multiple B2B brands, integrating CRM, SEO, social, and paid-media campaigns.
• Managed HubSpot workflows, databases, and campaign automation to improve lead quality and conversion tracking.
• Created and managed annual marketing budgets, KPI dashboards, and reporting systems to measure ROI.
• Designed and optimized websites and landing pages to improve traffic, conversion rates, and search visibility.
• Led creative direction for brand storytelling through blogs, podcasts, video content, and digital assets.
• Partnered with developers and sales teams to align marketing automation and quoting systems.

Marketing Manager / Consultant - TextLeads LLC | GutterApp Inc. - Stamford, CT

(2023-01)

• Managed marketing analytics, lead-gen campaigns, and HubSpot CRM integrations for multiple clients.
• Designed and executed automated email campaigns that increased lead conversion by 30%.
• Coordinated outbound marketing, webinars, and digital events for customer acquisition.
• Produced customized marketing materials and client decks for B2B sales presentations.

Marketing & Brand Consultant (Contract Roles) - Various Small Business Clients - CT | NY | CA

(2016-01 - 2020-12)

• Built and managed digital marketing systems, content strategies, and CRM databases.
• Created social-media, blog, and advertising content that drove measurable increases in engagement.
• Delivered brand design and marketing support to local businesses to improve online visibility and sales.

Norwalk Community College (2014-12)