Gina Fernandez

Enthusiastic sales leader with a proven track record of increasing occupancy and exceeding sales targets. Skilled in strategic planning, leadership development, and enhancing inter-departmental trust. Excels in building top-performing sales teams and fostering a culture of continuous improvement.

Passionate about taking on roles that will enhance operational skills and support professional growth. Adept at driving results while ensuring customer and employee satisfaction aligns with strategic goals.

Sales Director - Brooksby Village

(2022-01)

Currently leading a top-performing sales team in the enterprise, with a reputation for efficient and effective processes, strategy and consistently meeting or exceeding sales targets.

• Steadily increased occupancy post-pandemic from 95.4% in 2021 to 98.1% in 2023.
• Decreased number of unbilled units by almost 50% in 12 months (2022-2023)
• Increased bench strength for sales roles via targeted cross-training and education.
• Co-Chaired Leadership Teams Communication Committee, enhancing resident and employee satisfaction as strategic plan goal.
• Selected to lead Emerging Leaders program, empowering future leaders and strengthening our leadership pipeline.

Sales Manager - Brooksby Village

(2013-01 - 2022-12)

Worked with Sales Director to manage the people, processes and programs in the community sales office.

• Enhanced inter-departmental trust and confidence, impacting multiple departments.
• Supported training for newly promoted Sales Managers, ensuring a smoother transition.
• Increased sales efficiency by supporting Sales Counselor duties alongside the Sales Manager role.

B.S. - Communications - Salem State University (2009-01)