Co-Founder & Product Lead at SoleswithAura.com (2025-03 – Present)
- Product Launch Leadership: Own end-to-end operations and strategy for a D2C online boutique, coordinated cross-functional efforts with suppliers and designers for successful product launches.
- Operator Mindset: Manage the full product lifecycle, from ideation and design. Personally designed the website and created a clear brand identity and mission statement. This helped with feedback analysis, the collection, and action on user insights to refine product-market fit.
- Growth Marketing: After feedback analysis was established and user insights data were collected, a clear customer base was established, which led to targeted ad campaigns. This helped grow and scale the business quickly, proving success.
Marketing Strategy Lead (Contract) at Acct. Positions (2025-06 – 2025-12)
- Department Turnaround: Revitalized the underperforming accounting division by designing and executing a data-driven growth strategy that increased client acquisition by 30% in just 6 months.
- HubSpot Automation: Orchestrated multi-channel HubSpot email campaigns and lead-scoring workflows to re-engage with cold leads and streamline the sales pipeline.
- Content Creation: Developed customized marketing collateral, including digital flyers and industry-specific content, to differentiate the accounting division from regional competitors.
- Sales Enablement: Provided the sales team with high-converting marketing assets that shortened the client acquisition cycle and improved meeting-to-close rates.
Co-owner at Hands2Hearts of Long Island LLC. (2025-09 – Present)
- End-to-End Product Management: Oversee all business operations for a CPR training venture, from supplier sourcing and manufacturing partnerships to final service delivery.
- GTM & Brand Identity: Designed and launched the full brand identity, including logo design, website development, and multi-channel marketing campaigns that established a local market presence.
- Demand Generation: Manage and optimize digital ad campaigns and social media strategy, driving consistent lead volume and customer acquisition for the business.
- Operations & Logistics: Directly manage vendor relationships and supply chain logistics to ensure 100% equipment readiness and operational efficiency.
- Targeted specific industries other than healthcare facilities, which led to an untapped market that has a clear need for this service. This includes restaurants, retail stores, and more unsuspecting businesses.
- With this service being tax-deductible, and after course completion, I personally created plaques that certify the establishment from the AHA (American Heart Association). This targeted campaign has proven successfully with an 80% adoption rate.
Senior Account Executive (Product Strategy Focus) at Indeed Inc. (2021-04 – 2025-02)
- Cross-Functional Leadership: Collaborated with VP- and C-level executives to translate performance data into actionable insights, driving multi-department strategy sessions to strengthen client-product alignment.
- Sales Enablement: Developed data-driven solutions and sales materials to support internal teams in communicating product value, leading to increased client retention.
- Portfolio Management: Utilized CRM software to maintain pipeline accountability and proactively identified expansion opportunities within key accounts to drive revenue growth.
- Maintained lasting relationships with clients, KPIS, and quarterly revenue targets were always met, upselling clients on new products and customizing the services they were using from Indeed.
- This tailored approach was wildly successful because my clients trusted me and reached out to me consistently, giving me feedback on what worked and what didn't.
Sales Executive | Healthcare Technology at Innovacare Solutions (2019-01 – 2021-04)
- Storytelling & Demos: Designed and delivered ROI-focused demos and presentations for IT leaders, showcasing technical gains in efficiency, compliance, and revenue cycle optimization.
- Product Advocacy: Partnered with technical and integration teams to ensure seamless deployment and strong product adoption across administrative teams.
Operations Manager at RPM 365 (2017-08 – 2019-01)
- Customer Insights: Tracked equipment data and resolved client pain points to optimize the performance of remote patient monitoring services.
- Led demos and attended networking events to fully showcase the product's benefits.
- Forged and maintained excellent client relationships with meaningful engagement, introducing them to new product releases, and growing revenue with an average of 20% annually.
- Ensured clients were getting a good ROI.
