Giselle Velázquez

Talent

Kansas CityMember since July 21, 2026

Digital Marketing StrategyBrand DevelopmentMarketing CommunicationsStrategic CommunicationBusiness DevelopmentDigital TransformationContent MarketingSocial Media StrategyMarketing Campaign ManagementBrand PositioningCustomer Relationship ManagementLeadership & Team ManagementProject CoordinationPublic RelationsCorporate CommunicationsBusiness Growth StrategyMarket ResearchDigital Content CreationOrganizational LeadershipData AnalysisInternal ControlRisk ManagementBusiness Process ImprovementMicrosoft OfficeGoogle WorkspaceCanvaCapCutMeta Business SuiteArtificial Intelligence ToolsStrategic Leadership

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Digital Marketing StrategyBrand DevelopmentMarketing CommunicationsStrategic CommunicationBusiness Development

About

Marketing and Communications professional with multidisciplinary experience leading digital marketing strategies, brand positioning, communication campaigns, business development initiatives, organizational leadership, and digital transformation projects. Bachelor's Degree in Social Communication with a Technical Degree in Computer Science, combining expertise in strategic communication, technology, leadership, business management, and digital marketing. Throughout career, progressed from technical and analytical positions to leadership roles, successfully managing multidisciplinary teams, communication strategies, marketing campaigns, internal control processes, and organizational development projects.

Recognized for strong leadership, strategic thinking, customer-focused communication, problem-solving, and the ability to deliver measurable business results through innovative marketing and communication strategies. Research proposal accepted by SSRN (Social Science Research Network) focused on entrepreneurship, digital transformation, and business resilience in Cuba during an economic crisis. Open to international opportunities requiring relocation and continuous professional growth.

Experience

Marketing & Communications Director - Grupo Hernández SUR

(2024-01 - 2025-12)

Led the Marketing and Communications Department, directing multidisciplinary teams responsible for digital marketing, branding, content creation, communication strategies, and business growth.

Led digital marketing strategies for multiple businesses.
Developed branding and communication strategies.
Coordinated multidisciplinary marketing teams.
Planned and executed promotional campaigns.
Increased digital visibility and customer engagement.
Supported business growth through innovative marketing initiatives.
Conducted market analysis and developed communication strategies based on customer needs.

Senior Data Analysis and Processing Specialist - ONFUTURE, Holguín - Holguín

(2024-01 - 2024-12)

Managed information processing and data analysis.
Prepared analytical reports supporting strategic decisions.
Ensured data quality and information accuracy.
Supported digital information management processes.

Head of Supervision and Internal Control - EISA Centro – Villa Clara - Villa Clara

(2020-01 - 2020-12)

Directed supervision, internal auditing, operational control, and organizational risk prevention across all company departments.

Supervised Human Resources, Finance, Accounting, Administration, Commercial Operations, Warehousing, Logistics, Security and Production.
Led multidisciplinary supervision teams.
Developed preventive and corrective action plans.
Conducted internal audits.
Evaluated operational risks.
Contributed to maintaining the company among the national leaders in management, organization and internal control for three consecutive years.

Head of Human Resources Department - National Construction and Demolition Company - Havana

(2019-01 - 2019-12)

Led human resources management.
Organizational planning.
Performance evaluation.
Leadership development.
Internal communication.

Human Resources Specialist - Construction and Demolition Company (UEB) - Holguín

(2016-01 - 2016-12)

Recruitment.
Personnel administration.
Organizational development.
Human resources policies.

IT Technician - Labiofam S.A. - Holguín

(2015-01 - 2015-12)

Technical support.
Information systems.
Business applications.
Data management.

IT Technician - Provincial Delegation of Agriculture - Holguín

(2012-01 - 2012-12)

Managed statistical information systems supporting agricultural management.

Data analysis.
Statistical reporting.
Information processing.
Database management.

President - Hermanos Saíz Association (AHS) - Mayarí

(2008-01 - 2008-12)

Led cultural and community development initiatives while coordinating multidisciplinary teams and institutional projects.

Cultural Promoter - Hermanos Saíz Association

(2008-01 - 2008-12)

Designed communication and promotional activities supporting cultural events.

IT Technician - Municipal Directorate of Culture - Mayarí

(2007-01 - 2007-12)

Provided technical support and managed information systems.

IT Technician - Provincial Directorate of Culture - Holguín

(2006-01 - 2006-12)

Provided technical support and managed digital information.

English Teacher - IPI Calixto García Íñiguez

(2006-01 - 2006-12)

Taught English for Technical and Vocational Education.

Communications & Tourism Promotion - Grupo Iberostar Cuba - Holguín Province

(2016-01 - 2016-12)

Collaborated in a nationwide communication initiative promoting hotel development projects throughout Cuba, participating specifically in Holguín Province.