Hai Anh Dinh

I create, define, and nurture brand communities, creator communities, and communities of practice. I have extensive startup and tech experience with a knack for influencer marketing, partnerships, and creating collaborative experiences.

Community Manager at Braid (2021-01 – 2023-12)

Joined founding team of a new tech startup as the 4th employee. Leadership role and worked alongside and reported directly to CEO.

• Established company's community management strategy and playbook, customer development CRM, campaign management, user research, and budget management
• Created and implemented client-centered creative campaigns aimed at improving and raising brand awareness and presence
• Fostered meaningful connections and user advocacy with customers
• Prospected and secured company's first active users and creator partners
• Organized, coordinated, planned outreach campaigns
• Established and increased users with partnership campaigns with over +40 content creators and all tiers of influencers
• Identified, onboarded, and closely managed customers and community
• Responsible for helping with the launch of private and public beta app

Marketing Manager – Public and Media Relations at Soundstripe (2021-01 – 2021-12)

Worked with internal and external stakeholders to carry out public relations and broader marketing objectives. Supported marketing team with executing various integrated campaigns and worked closely with executive leadership to ensure that public relations activities are properly prioritized and tied to company objectives. Established relationships with key publications, events, organizations, to get coverage and generate opportunities for the brand.

The role also entailed owning logistics, communication, and planning for such opportunities.

Community and Events Lead at Soundstripe (2019-01 – 2021-12)

Responsible for conceptualizing, organizing, and executing meaningful live experiences for our members to reach our business objectives. Networked with creators, influencers, and filmmakers to build a community. Developed and nurtured positive relationships with our members.

Coordinated meetups, events, and workshops with our member community both locally and nationally. Executed objectives related to building community, increasing brand awareness, and activating new members into the platform. Lead our efforts with trade shows, member meetups, and event sponsorships.

Effectively managed budgets and reported ROI on agreed-upon objectives.

Affiliate and Sponsorship Manager at Soundstripe (2017-01 – 2019-12)

Developed the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume results. Understood the target markets, including industry, company, project, company contacts and which strategies can be used to partner with potential sponsors. Negotiated contracts with sponsor partner opportunities and analyzed campaign activity to ensure affiliates deliver the best ROI. Managed budget, including commission, bonus, and overall spend.

Media Buyer at Phase 3 Marketing and Communications (2016-01 – 2017-12)

Researched, planned, and executed of clients' media needs. This included digital media, print media, outdoor media, radio air time and space, and other media platforms. Assisted with establishing appropriate media and budgets for clients as well as established quality relationships with all media representatives, including meeting with local vendors as needed.

Bachelor of Science in Mass Communications – Middle Tennessee State University (2009-08 – 2013-05)