Hailey Houser

Strategic marketing and communications professional with experience developing influencer partnerships, brand collaborations and social media campaigns. Skilled at cultivating creator, ambassador and stakeholder relationships to drive brand awareness, audience growth and engagement. Combines creative storytelling, project management and data-informed decision making to execute campaigns that strengthen brand visibility and support organizational goals.

Social Media Specialist, Administrative Assistant at Film Lab Studios (2025-09 – Present)

• Managed and executed social media strategy to increase audience engagement and strengthen brand visibility within the independent film community.
• Maintained content calendars and coordinated posting schedules to support company announcements.
• Assisted in administrative operations including email correspondence, file organization, asset management and project tracking across multiple departments.

Marketing Manager, Director of Recruitment at The NOW Massage (2023-07 – 2024-07)

• Developed and executed integrated marketing campaigns that positioned a startup wellness brand within the Portland market. Created email campaigns, social content, recruiting materials and marketing assets across multiple channels.
• Established and managed influencer, creator and community partnerships to expand audience reach and strengthen brand awareness. Coordinated influencer gifting, social collaborations and promotional campaigns while ensuring brand alignment.
• Cultivated relationships with ambassadors, local businesses and community partners to support customer acquisition and engagement.
• Analyzed engagement metrics and campaign performance to inform future marketing strategies.
• Recruited, trained and managed staff while overseeing daily business operations.

Esthetician, Team Manager at The Portland Girl (2017-09 – 2020-09)

• Provided esthetic services to a diverse clientele while maintaining high standards of customer care.
• Managed scheduling systems and operational workflows to improve efficiency.
• Led hiring, onboarding and employee development initiatives.
• Organized staff training events and designed educational materials for team growth.

BA in Mass Communication and Media Studies – Arizona State University (2027)

Minor in Film Studies – Arizona State University (2027)