Hank Azarian

Digital Growth & eCommerce Marketing Specialist

Talent

Miami Beach, Miami-Dade County200 USD/hourMember since January 23, 2025

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About

I specialize in driving digital growth through data-driven marketing strategies, with a focus on:

Organic audience acquisition and SEO optimization
eCommerce revenue generation through content and conversion strategies
Enhancing online visibility and boosting engagement

With over 20 years of experience working with leading media brands and startups, I help businesses achieve measurable revenue growth by leveraging tailored strategies that align with their goals

Experience

Audience Growth & SEO Leadership: Spearheaded AI-driven SEO strategies at Raptive, leading to a 25% increase in revenue across 5,000+ sites, and achieved a 19x organic traffic growth at Refinery29.
Revenue-Driven Digital Strategies: Developed and executed data-driven marketing strategies that boosted engagement and significantly increased digital ad revenue for leading media brands like TMZ, Refinery29, and Raptive.
Cross-Industry Expertise: Successfully implemented growth marketing initiatives across diverse industries, including eCommerce, media, and SaaS, helping businesses optimize performance and scale their digital presence.
Team Leadership & Collaboration: Led cross-functional teams, aligning marketing, product, and sales functions to drive business outcomes and foster a data-centric culture.
Performance Analytics & Optimization: Leveraged advanced analytics and data insights to inform marketing strategies, optimize content, and improve user acquisition and retention across multiple platforms.