Hayley Connors

Strategic writer and editor with marketing, communications, process and project management background. Proven ability to grasp complex and technical concepts across various industries and create content to resonate with identified audiences. Analytical thinker with strong conceptual and visual skills. Diligent and deadline oriented.

Owner at Vital Writing (2016-08 – Present)

Work with companies to define their corporate voice and create consistent messaging, standardized content, training manuals, presentations, grant language, and RFP responses. Craft brand-authentic content for target audiences.

Board of Directors at Safe Harbor Coronado (2025-06 – Present)

Board member for Coronado-based mental health nonprofit. Assist in strategic messaging, public relations, marketing, communications, content, and fundraising efforts. Take over as Board President June 2027.

Board of Directors at Parent Resource Center (2014-07 – 2015-08)

Board Member and External Communications Chair for local nonprofit.

• Led campaigns to revive PRC brand and increase membership
• Facilitated focus groups, developed messaging, created community outreach plans
• Wrote communications for various audiences
• Chaired annual gala fundraiser with record profit

Manager, Corporate Communications at TIAA-CREF (2008-09 – 2011-12)

Held dual role within Corporate Communications and Process Excellence teams.

• Managed and edited all customer responses concerning governance, corporate issues, and high-level complaints to ensure communications mitigated reputation and legal risk
• Prepared Board and corporate responses to clients and FINRA
• Created the TIAA-CREF Corporate Style Guide to establish the corporate voice in client communications
• Collaborated with Learning & Development for communications training curriculum for 200+ client resolution managers
• Co-led process efficiency improvement initiatives for Marketing, Corporate Communications, Client Services, Digital, and Strategic Planning teams
• Created internal communications plan to drive education of company-wide Enterprise Integration initiative

Project Manager at Smith Management (2004-10 – 2007-05)

Project Manager at private investment firm. Assisted owner through project management, marketing, and communications plans for multiple business ventures and private endeavors. Launched Alden Hotel in Houston, TX.

Communications Strategist at The Monger Company (2000-11 – 2002-11)

Interfaced with various levels of personnel in corporate, government, and private sectors.

• Translated complex issues into clear visual and written presentation materials for government and public consumption
• Developed strategies to use in approaching various audiences
• Facilitated focus groups to gauge public opinion

3rd Grade Teacher at The Unselds' School (1999-06 – 2000-06)

Taught all 3rd grade subjects in inner-city private school.

• Initiated after-school tutoring, Spanish language, and computer programs
• Wrote class syllabi used as blueprint for other teachers

Bachelor of Arts in International Studies, Latin America Emphasis – The Johns Hopkins University (1995 – 1999)

Minor in Entrepreneurship and Management – The Johns Hopkins University (1995 – 1999)