Design & Innovation Creative Director VP P&G alum
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Award-winning design and innovation executive with 20 years of experience transforming billion-dollar brands, delivering market leadership through design, omnichannel strategies, and breakthrough consumer experiences. Proven ability to lead and develop high-performing teams, drive innovation, and elevate brand storytelling across global markets.
To me, Strategy, Innovation & Product Brand Design is…
For more than 25 years, I have been at the forefront of brand design, innovation, and product strategy, shaping some of the world’s most iconic consumer goods brands. I’ve led end-to-end design transformations for industry giants like Kimberly-Clark and P&G, ensuring that design is not just an aesthetic function, but a strategic business driver that fuels growth, differentiation, and consumer connection.
I specialize in leading high-performing design organizations and integrating design excellence across innovation, packaging, and brand communications. By embedding Design Thinking into business strategy, I ensure that creative execution aligns with consumer needs, business priorities, and market trends. My approach balances creativity with data-driven insights, sustainability considerations, and evolving consumer expectations, ensuring brands remain competitive and future-ready.
I thrive on fostering cross-functional collaboration between design, marketing, R&D, and leadership teams to bring visionary ideas to life. With a deep passion for elevating and evolving global brands, I drive impact across every consumer touchpoint—delivering cohesive, immersive brand experiences that shape the future of consumer goods.
Bachelors Degree in Graphic Design