Heidi Gwynes

Dedicated Systems Engineer working in Marketing CRM and HRIS and Human Resources Operations. 10+ years of progressive experience supporting full cycle Marketing and HR processes, including CRM and HRIS configuration and management as well as various HR operations. Skilled in data analysis across multiple HR functions such as marketing, sales, regulatory compliance, payroll, benefits administration, talent acquisition, performance management, and workforce planning. Experienced in Marketing and HRIS system administration, data migration and validation, HRIS system configuration, technical support, reporting, and employee training across multiple platforms.

Hands-on experience with Paycom, Workday, UKG, ADP, Rippling, Kronos, and PeopleSoft. Proven ability in utilizing SQL, Power BI, Tableau, and Advanced Microsoft Excel skills to create thorough reporting, concise dashboard development, data analysis and validation, and metrics reporting. Strong background partnering with cross-functional HR, Marketing, Finance, Executive Leadership, IT, and other business stakeholders to optimize system performance, reporting capabilities, and data analytics.

Grooming Assistant at Hot Paws Pet Resort (2024-10 – 2024-12)

• Bathe, clip, trim nails, and force air-dry dogs of various ages and sizes.
• Feed and water animals according to schedules and feeding instructions.
• Do facility laundry and clean, organize, maintain, and disinfect kennels.
• Communicate with patrons regarding dog behavior, any incidents or accidents, and completion of services.
• Safely move dogs from indoor and outdoor kennels to the bathing room, grooming area, and outdoor play areas.
• Maintain safety standards for dogs and staff to reduce instances of injury.

Pet Sitter & Dog Walker at Self-Employed (2023-03 – 2024-12)

• Provided various clients with dog walking and pet sitting services, including feeding, exercise, play, and medication administration.
• Built and maintained strong client relationships through consistent communication, personalized pet care plans, and exceptional customer service, resulting in repeat business and referrals.
• Utilized digital booking service to manage appointments and client requests.
• Provided excellent customer service by carefully following client care plans and exercise schedules as well as monitoring pets for signs of illness or injury.

Marketing Operations Specialist at Ads Dominance (2023-03 – 2024-12)

• Administered CRM data quality and automation initiatives ensuring scalability and increasing overall efficiency.
• Designed, managed, and maintained automated marketing workflows and processes utilizing digital CRM platforms such as Hubspot. Utilized various data collection and evaluation methods to determine the effectiveness of marketing, advertising, and communications programs and strategies across digital platforms to improve lead engagement and track sales trends.
• Built and maintained marketing dashboards and reporting systems using PowerBI.
• Utilized Hubspot, Excel, and SQL queries to drive data driven decision making.
• Designed workflows and process automations to create effective methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Prepared various reports of findings, utilizing PowerBI to illustrate data graphically and translating complex findings into easily digestible written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Full funnel management and integration across Clickfunnels, GoHighLevel, and custom wordpress-hosted funnels.

HR Director at Moosehaven (2023-07 – 2024-02)

• Administered and optimized Paycom HRIS for a long-term care facility with 125+ employees, owning employee data management, workforce reporting, payroll processing, end-to-end benefits administration, and performance management.
• Conducted regular audits of HRIS and ATS systems to ensure data accuracy.
• Automated applicant tracking, new hire forms, and employee action forms. Digitized employee files and records. Served as the primary stakeholder in the transition from Paycom to Rippling HRIS, partnering with Finance and Nursing Leadership teams to ensure correct system configuration, simplify workflows, accurate data validation, and employee training, resulting in a smooth transition for both leadership and frontline employees.
• Leveraged HRIS reporting and advanced Excel analysis to report workforce KPIs, including compensation data, turnover trends, and compliance requirements, providing actionable insights to site leadership.
• Managed hourly and salary employee compensation programs and partnered with executive leadership on staffing requirements and compensation planning.
• Led a team of 3 HR Generalists supporting HR operations, talent acquisition, leave management, benefits administration, and payroll. Overhauled employee onboarding and orientation, created supervisor development, training, and annual compliance training programs, improving consistency and employee engagement across the site.
• Managed payroll transactions, bonus administration, timekeeping systems, HR expense reporting, invoice processing, benefits account reconciliation, and required compliance documents, ensuring data accuracy and process compliance

HR Business Partner at Kaman Aerospace (2022-11 – 2023-06)

• Served as on-site administrator for Workday HRIS, maintaining employee data integrity and processing various personnel actions. Utilized Workday HRIS to administer payroll, benefits, and employee data processes, maintaining accurate records and serving as the primary point of contact for employee inquiries and issue resolution.
• Generated labor reports and dashboards utilizing Advanced Excel, SQL, and Workday reporting tools.
• Conducted regular audits and data validation to ensure payroll and benefit selection accuracy, compliance, and reporting reliability. Developed automated labor usage reporting solutions and streamlined reporting processes, reducing manual data management. Maintained various employee personnel and benefits records and supported HR operational processes through accurate documentation, tracking, and reporting.
• Partnered with managers and employees to support HR programs, policy administration, benefits processes, and talent development initiatives while ensuring consistent communication and procedural compliance

HR Manager at Aichi Forge (2022-04 – 2022-08)

• Reconfigured and maintained Paycom HRIS, managing talent acquisition, employee onboarding, benefits administration, performance management, workflows, document management, and reporting functions.
• Performed HRIS audits, data validation, and system reconciliations to ensure data integrity and reporting accuracy across employee payroll and benefits records.
• Streamlined HR recruiting and benefits reconciliation processes in accordance with business requirements. Implemented system enhancements within Paycom to reduce manual work and improve site personnel reporting capabilities. Completed turnover and hiring data analysis, improving hiring outcomes and reducing employee turnover. Developed custom Paycom reports and dashboards to support headcount planning, compensation analysis, and track HR KPIs. Educated employees on medical and financial benefit plans, regarding eligibility, co-pays, deductibles, and claims appeal processes. Applied meticulous data verification skills to ensure precise employee benefits enrollment information, medical claims records, and billing accuracy for over 250 employees.
• Reconciled benefits elections and payroll deductions monthly.
• Ensured strict employer compliance with HIPAA and ACA regulations, guaranteeing adherence to healthcare regulations and standards to protect employee confidentiality.

HR Manager at Wastequip (2021-01 – 2022-04)

• Utilized UKG Ready HRIS to compile workforce data to support HR operations, recruiting analytics, compensation administration, and reporting for 11 locations across 5 states for approximately 350 employees.
• Analyzed compensation and staffing data to design and implement pay step grids that improved pay equity and standardized compensation practices across multiple business units.
• Developed workforce planning and talent development programs using operational and staffing data to identify skill gaps, improve workforce flexibility, and support business continuity.
• Monitored recruiting metrics, retention trends, and workforce capacity to support hiring initiatives that resulted in 96 hires, a 95% retention rate, and position fill rates exceeding 96%.
• Collaborated with senior management on the implementation of an employee feedback program, developing reporting processes, training materials, and data collection methodologies across 10+ locations.
• Performed compensation benchmarking and workforce analytics to support salary structure recommendations, incentive program design, and data-driven talent retention strategies.

Talent Acquisition Supervisor at MCCS Iwakuni (2018-06 – 2020-07)

• Utilized PeopleSoft platform to compile data and create custom reports and dashboards, keeping executive leadership abreast of employee turnover, hiring timelines, retention, and compensation equity.
• Reduced hiring timelines by 39% through process streamlining and standardization
• Supervised a multicultural team of 4 recruiters and 2 administrative specialists in managing 300+ recruitments and 1,600+ PeopleSoft personnel actions annually
• Key partner to all levels of management in creating effective sourcing and recruiting strategies as well as hiring and retention initiatives Active member of the employee relations team, providing sound advice to managers on matters of discipline, performance management, and incentive awards
• Completed Lean 6 Sigma Green Belt Training
• Stood in as department head in absence of CHRO

HR Assistant at RTC Great Lakes Chapel (2015-01 – 2017-07)

• Maintained and audited employee data within Oracle HRIS platforms, validating benefits enrollment, training records, personnel actions, and compliance documentation.
• Generated and reviewed workforce reports to support employee training compliance, benefits administration, and HR operational activities.
• Coordinated and facilitated employee training programs, tracking participation, completion metrics, and compliance requirements through HRIS reporting systems.
• Managed departmental financial records, budget tracking, purchase requests, and account reconciliations utilizing Excel-based reporting and analysis tools.
• Provided policy and procedural guidance to employees and management while maintaining accurate documentation and supporting operational compliance initiatives.

Masters of Professional Studies in Human Resources – Pennsylvania State University

Bachelor of Arts in English Literature – Florida State University