Holly Crews

Marketing research comparison and analysis Conceptualize, present and implement campaigns Conceive designs for various print and digital projects including direct mail, corporate identity, small and large format displays, billboards, and newsletters

Brand & Marketing Specialist / Graphic Designer - Reimold Printing / Campaign Catalyst / CUAdvantage

(2002-03 - 2026-03)

• Marketing research comparison and analysis
• Conceptualize, present and implement campaigns
• Conceive designs for various print and digital projects including direct mail, corporate identity, small and large format displays, billboards, and newsletters
• Create corporate branding, including logo and colors
• Create images, animations, and reels for digital use
• Shoot, process, and retouch photos
• Create and design campaigns and automations with individualized click tracking (GA4 & GTM), while adhering to CAN-Spam Act regulations
• Create and utilize weekly tracking in GA4 for campaigns
• Process email lists to ensure highest delivery rate possible
• Produce content, review analytics, adjust posting cadence
• Page Admin for: Reimold Printing, CUAdvantage, Dynamic Focus, Campaign Catalyst, Precious Reflections, Acquiring Hope, HAC
• Design and compose content, including graphics, photography, B footage and text for Campaign Catalyst, Reimold Printing, and Dynamic Focus (under construction)
• Develop goals and strategies for new marketing with clients
• Work with co-workers and over 800 clients to create successful projects within deadlines, more than 4,000/year
• Union steward 4 terms, negotiated benefits contract
• Senior designer, head of design department trained lower level designers, trained and assisted digital print production personnel with technical issues
• HP R1000 Latex Printer Operator and 2nd Level Certified
• Summa F1330
• Explore adding AI into workflow, utilizing Adobe Generative AI in various programs

Marketing Specialist / Designer / 2nd Photographer - Dynamic Focus Photography & Marketing

(2010-07)

assisting role

Social Media Marketing Specialization - Northwestern University on Coursera.com

Bachelor of Arts - Central Michigan University