Holly Dickens

Head of Marketing and Customer Success with 10+ years of experience helping brands grow fast, scale profitably, and stand out in crowded markets. I combine creative thinking with commercial strategy, equally comfortable building brand identity, leading in-house marketing teams, managing high-growth brands within agency environments, or diving into performance data to improve ROI. Experienced across eCommerce, retail, and service-based businesses, I'm trusted by founders and CEOs to lead marketing strategy, customer success, and operational delivery across high-growth D2C and B2B brands, with a track record of scaling revenue from startup stage to multi-million-pound growth.

Head of Creative & Customer Success at Trending Tides (2023-12 – Present)

• Own client relationships and growth strategy, acting as the primary point of contact for founders and CEOs across high-growth brands including Healf, Veloforte, Organised., Lewis James, Sanhouse, and Infinis Nutrition.
• Lead creative, customer success, and project delivery across high-growth accounts
• Key role in a performance marketing team that scaled a client's NC revenue from £123K to £1.5M per month.
• Manage £6.2M+ in ad spend, including a £3.6M flagship account
• Built Meta creative strategies driving +120% lead growth and 52% booking conversion rate
• Developed onboarding process reducing time-to-launch and improving early performance reporting
• Deliver weekly insights, monthly financial reporting, and strategic recommendations
• Implemented operational improvements (ClickUp Workflow, reporting automation) to increase efficiency and visibility
• Oversee affiliate, TikTok and partner channels to unlock additional revenue streams

Head of Marketing at MAEGEN/wxy./CHPO (2022-11 – 2025-03)

• Delivered +46.45% and +89% YoY revenue growth across both wxy. and Maegen brands
• Increased returning customers by +37% through a newly launched loyalty program
• Led end-to-end multi-channel marketing across organic social, paid media, email, e-commerce, and retail, driving brand awareness, product launches, and revenue growth
• Managed Etsy and Faire marketplace integration, including product merchandising, title optimization, SEO, and retailer-focused marketing strategy
• Managed content strategy and execution across Facebook, Instagram, TikTok, Pinterest, and email, aligned to a structured marketing calendar
• Negotiated and managed partnerships with brands, influencers, creators, and retail partners to expand reach and engagement
• Optimised paid media performance through A/B testing and continuous campaign refinement
• Collaborated cross-functionally with R&D and Operations to align marketing with product and commercial strategy
• Directed photoshoots and creative production, ensuring consistent brand output
• Represented the brand at international trade shows and industry events

Head of Marketing at System Group (2020-08 – 2022-11)

• Led marketing initiatives that positioned the brand for multiple award nominations, boosting industry recognition.
• Recruited and mentored a high-performing marketing team, while owning the annual budget and maximising ROI
• Consistently generated an average of £185K a week in high-quality leads through targeted campaigns
• Increased inbound sales by 950% through digital transformation and funnel optimization

Marketing Manager at Morgan Ryder (2018-05 – 2020-08)

Marketing Executive (Contract) at FMI / Aqua Running (2017-10 – 2018-05)

• Secured PR coverage in major publications including The New York Times, BBC, and The Times

Marketing Brand Ambassador at Seed Marketing Agency (2014-09 – 2016-06)

Accounts Managed: JustEat / Amazon Prime / Drinki (App)

• Guerrilla campaign gained nationwide traction, trending on Twitter (now X) across the UK.

Bachelor's Degree in Business Studies, Marketing – University of Liverpool (2013 – 2016)