Freelance Apparel, Product & Graphic Designer at Self Employed (2023-08 – Present)
- Provided consultation, brand strategy, market research and logos for startups to help them launch their brands
- Designed apparel for small to mid-size companies for retail, e-commerce, and promotions
- Develop production-ready tech packs and manage direct factory communication through sampling, fit, and production
- Created social, web, and advertising content and designed e-commerce storefronts to support client sales and brand growth
- Client List: Olaes Enterprises, Bob Ross Inc. Kumori, Honey Badger Apothecary, Swell NY, Vintage Blacktop Co, Black Bow Market, Do & Dare Undies, Cafeto Tequila
Senior Apparel Designer at Bioworld Merchandising (2015-10 – 2023-08)
- Built and launched the juniors' product development category from the ground up, more than doubling department revenue
- Created and managed sleep, loungewear, novelty, and accessories for major retailers
- Designed trend-driven sleep and loungewear across 150+ entertainment, anime, music, movie, and consumer-brand licenses for major retailers
- Concepted and illustrated original silhouettes, textile patterns, and surface graphics within tight cost structures, balancing retailer demographics, consumer trends, and pop-culture relevance
- Conducted ongoing competitive and global-market trend research to shape seasonal assortments and forward-looking product strategy
- Trained, nurtured and managed new employees
- Client List: Hot Topic, Box Lunch, Spencers, Urban Outfitters, Old Navy, GameStop, Target, JCPenney, Wal-mart, Macys, Amazon and more
Senior Graphic Designer at GameStop Corporate (2013-06 – 2015-10)
- Designed in-store signage, point-of-purchase displays, weekly and seasonal ad campaigns across a national retail footprint
- Creatively owned logo work and promotions for brands under the GameStop umbrella, including Buy My Tronics, Aio Wireless/Cricket, Spring Mobile, Simply Mac
- Collaborated directly with vendors from Microsoft, Sony, Nintendo, Pokemon, Activision, Ubisoft, EA, Bethesda, Warner Brothers, Disney, RockStar, GearBox and more
- Produced experiential and environmental designs for trade shows, expos, and conferences, plus vehicle wrap designs for company-sponsored NASCAR events
Senior Interactive Designer at ShopSavvy (2011-12 – 2012-02)
- Worked on polishing brand identity, mobile site design, mobile ad-ons, future web design, interpreting wire frames and improving functionality
- Created date related information graphics
Art Director at Uproar! (2008-05 – 2011-08)
- Managed and created logos, print and POP for iconic youth entertainment brands such as Star Wars, Transformers, GI Joe, Harry Potter, Monopoly, other Hasbro game titles, Family Game Night, Littlest Pet Shop, My Little Pony, Nerf, and Hawaiian Punch
- Designed web campaigns, banner ads, animation, and page takeovers
- Created dynamic animated presentation decks in keynote for client pitches
- Collaborated heavily for print and broadcast with the entire creative team
- Directed photoshoots off-site
- Client List: Hasbro, EA, Dr. Pepper/Snapple, Marvel, Topps, Discovery Kids, Blockbuster, Community Coffee, Borden, Taco Bueno, Pillsbury
Art Director at Tracy Locke (2006-11 – 2008-05)
- Designed print ads, retail POP, ad campaigns for brands in the food and CPG industry
- Brainstormed ad campaigns, client pitches with creative team
- Directed photoshoots off-site
- Client List: Pizza Hut, Meow Mix, Frito Lay, Del Monte, Motts, Lala, Harrahs, Kraft
Graphic Designer at Brand Mechanix (2006-04 – 2006-11)
- Designed print and packaging for small boutique agency
- Created and illustrated brand mascot
- Assisted with new client pitches
- Client List: Coca Cola, Kari bags, Myleage Jeans, Bombay & Co, Haggar
Graphic Designer at Brand Agent (2004-10 – 2006-04)
- Specialized in innovative designs for new product launches
- Designed print and packaging for popular CPG brands
- Client List: Coca Cola, Frito Lay, Sensorium, Cracker Jack
