Product, Innovation & Software Business Executive | AI-First Software P&L Ownership & Business Transformation
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Define the outcome | Understand the reality | Decide what to scale, transform, or build | Execute | Measure success by customer and company value. That's how I operate. I build, scale, and transform software businesses, product portfolios, and organizations — from 0-to-1 creation through $1B+ portfolio leadership.
At GE Additive, I conceived and secured $50M for a closed-loop, near-autonomous manufacturing platform and delivered the five-year plan in three years for $32M. Across my career in enterprise and industrial software, I have owned P&L, product strategy and execution, pricing and monetization, go-to-market, M&A, customer discovery, and organizational transformation. Since 2014, I have reported directly to CEOs and regularly worked with boards and executive teams on strategy, investment priorities, and growth.
I am a repeat 0-to-1 builder across startups and large corporations. I founded and exited two startups, including KollabNet, which was acquired by Bentley Systems, where I then led Applied Research and brought the technology into the broader business. My second startup, myCustom3D, was acquired by Dassault Systèmes and became SOLIDWORKS Sell, where I built the new business inside SOLIDWORKS.
I later created and scaled the GE Additive software business by unifying siloed teams behind one product strategy and commercial model. I hold five patents and have presented to boards since 2003.
SVP Product Management, Strategy, Discovery & UX at Aras Corporation (2024-06 – 2026-08)
Recruited into Aras's PE-backed environment to modernize Product and Engineering and create measurable customer and company value.
General Manager, Software at GE Additive (2019-04 – 2024-06)
Owned the global software P&L, strategy, product, engineering, QA, UX, go-to-market, partnerships, and financial performance, reporting directly to the CEO.
VP Product Management, SOLIDWORKS at Dassault Systèmes (2014-11 – 2019-04)
VP Product Management, SOLIDWORKS Portfolio at Dassault Systèmes (2014-11 – 2019-04)
VP Product Management, SOLIDWORKS Sell at Dassault Systèmes (2014-11 – 2019-04)
Built and scaled SOLIDWORKS Sell from the myCustom3D acquisition into a new business unit, personally owning Product Management, R&D, UX, Sales, and Marketing, supporting the company's shift to SaaS and transaction-based revenue.
CEO & Co-Founder at myCustom3D (2013-11 – 2014-11)
Founded a B2B2C mass-customization software platform enabling brands and retailers to build on-demand personalization businesses; bootstrapped the company to acquisition within approximately a year.
VP Product Management, IoT & Creo Portfolio at PTC (2010-12 – 2013-10)
One of five product VPs for the $500-650M Creo portfolio; served on the leadership team reporting to the EVP of Manufacturing alongside Development, PM/PD, QA, and Documentation leaders. Grew the business 30% over two years while leading product and UX strategy, transforming legacy desktop products into cloud-based, role-based applications, and defining PTC's early IoT services vision.
Director, Applied Research at Bentley Systems (2008-02 – 2010-12)
Following Bentley Systems' acquisition of KollabNet, rejoined Bentley to integrate the dependency-management technology into the broader business and lead Applied Research initiatives across data management, BIM, and regulatory compliance.
Founder & CEO at KollabNet (2003 – 2008-02)
Founded and grew KollabNet, a venture-backed enterprise software company built around dependency management, selling directly to Tier 1 aerospace, automotive, and medical companies; secured multi-million-dollar funding before acquisition by Bentley Systems.
Product Manager, 3D Advanced Geometry & Interoperability at Bentley Systems (1998-02 – 2003-07)
Supported sales teams and collaborated directly with global manufacturers including Chrysler, BMW, and Panasonic.
B.Sc. in Mechanical Engineering – Ben-Gurion University of the Negev